Month: March 2008

  • The Ever Watchful Eye of Google

    I cannot emphasize strongly enough how important it is to be mindful of Google’s watchful eye online. It is literally everywhere, and it does not forget. Everything you do under Google’s watchful eye impacts your personal brand and reputation. That drunken Twitter late at night? Google remembers. That blog rant composed at a conference? Google

    Continue reading →

  • Marketing Over Coffee is Oven Toasted Goodness

    This week’s Marketing Over Coffee (the best marketing podcast ever recorded in an oven toasted goods shop with co-host John Wall) features discussions of free, messaging failures, and other great fun. If you haven’t tuned in, head on over and get your cup of marketing. Did you enjoy this blog post? If so, please subscribe

    Continue reading →

  • Understanding the credit crisis

    The credit crisis we’re currently enduring has been a long time in the making. Arguably, you could stretch all the way back to 1971 when President Nixon removed the United States finally from the gold standard, making our currency a fiat currency. Since then, and especially since the late 1980s, we’ve been inflating our currency

    Continue reading →

  • Favorite political quote

    I wish I knew who to attribute this to. “An eagle has two wings, left and right. Without both, it cannot fly.” Something to remember in partisan times. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source at www.ChristopherSPenn.com

    Continue reading →

  • How do you stave off the travel ills?

    I was thinking to myself as I lay in bed this morning, coughing up phlegm, that I’ve been more sick in the past year than I’ve been in the last ten. The corollary is that I’ve traveled more in the past year than in the last ten, and travel and I seem to disagree, at

    Continue reading →

  • Optimize your LinkedIn Profile for SEO

    LinkedIn. Love it or hate it, it’s prominent, it’s a social network, and it lets you post URLs to your profile… except that they’re naked URLs, with no link text to help you in your search efforts, right? Nope. Now you can. Go to LinkedIn, make sure you have a public profile set up with

    Continue reading →

  • Top 5 Non-profit strategies for severe recession

    A few late night thoughts. Without digging into all the economics, the short version is this: 2008 economically is poised to be somewhere between hideous and horrifying. Take your pick: subprime, alt-a, gasoline, wheat, corn, student loans, etc. Any way you slice it, the economy is in a tailspin. That said, the show must go

    Continue reading →

  • Where do the veterans of new media go?

    Where do the veterans of new media go? A theme that has cropped up in discussion lately about PodCamp is this: Where do the veterans go to learn new stuff? PodCamp, BarCamp, NewBCamp, BootCamp – there are so many conferences, sessions, and opportunities for new folks, from Zero to Podcasting at PodCamp Toronto to all

    Continue reading →