A question of academic credentials
Blogging today over here about academic credentials and whether they matter or not. Your thoughts and comments welcomed!
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Shattered perception
4:03 PM. Second story of the parking garage outside of Student Loan Network headquarters. Dark and stormy night… wait, no, wrong story. Anyway, it’s Friday, the weekend is here, I’m ready to relax and head to the Boston Martial Arts Center for an evening of training when I get to my car and notice…
Yep. My rear passenger window has been shattered, blown into a thousand pieces by some blunt force. My first reaction, of course, is more than a bit of profanity, followed by my checking out the car to see if anything inside is missing. I’m carrying my laptop, DSLR, video camera, lenses, iPods, etc. on my person so I know they can’t be missing. (yes, when I go to work, I look like a digital sherpa) The car’s GPS is built into the frame, so it’s not like you can just reach in and take it.
What in the world made someone want to bust into my car, when there was nothing obvious to take?
Then I notice something really odd. I’m standing in glass. A lot of glass.
This makes no sense to me. Why is there glass all over the concrete, when smashing in the window should put the glass all inside the car, or mostly inside the car?
I wait for a bit while building security investigate, records the incident, and notify the local police. Incidentally, the police dispatch said, “We’re really kind of busy now. We’ll take the information but we don’t have any officers to spare…”
So I look around a bit and then notice what is missing from my car. In fact, it’s missing from the car, but not by much. 10 feet away, next to another car, is my gym bag.
Suddenly it makes sense. Smash in the window, grab the bag, and as you pull it out, it pulls the rest of the window out, spewing glass all over the concrete like crystalline vomit.
By now I’m more intrigued than anything. Everything valuable is on me, and being the overly cautious financial sort (working in financial aid does that to you), I know insurance will cover everything with no deductible. So I wander over to my bag, noticing that my workout clothes are strewn about on the parking lot concrete.
Whoever broke the window and took the bag was looking for something in it. A Rolex? Jewelry? Drugs? Who knows? I have none of those things because again, I’m a nerd and all my valued possessions are devices which are usually on me.
After all is said and done, I end up laughing most of the way home, the mental image of a petty crook doing a furtive smash & grab, frantically crouched down between vehicles, rifling through workout clothes, possibly holding their nose the entire time, only to come away with lingering gym bag odor and not much else. Sucker!
There is an important lesson here, of course, and that is even the perception of valuables is enough to motivate a desperate thief. I’d guess he or she has had enough success in the past with the same tactic that it was a risk worth taking in our parking garage. For the future, I’ll keep my workout bag in the trunk, and if you find yourself in similar circumstances, you might want to do the same. The economy’s continued pressures on everyone means that desperation will only increase.
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Subscriber drive, now with more pie!
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I was going to say it’s easy as pie, but if you’ve ever tried to bake a pie, it’s not necessarily easy. Whoever thought that expression up clearly did not take into account the lack of pastry skill that most of us have. So, we’ll make subscribing and sharing easy first, and then make pie easy.
Easy subscribing
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Easy sharing
Easy pie
Ingredients:
1 ready made, ready to serve pie shell
1 8 oz. container of Kool Whip
2 regular sized containers of fruit-containing yogurt
Mix the Kool Whip and yogurt together in a bowl. Scoop contents into a pie shell. Refrigerate for an hour. Serve.
See? Easy pie.
Photo credit: netefekt. Note that yogurt pie looks nothing like the one in the picture. That’s difficult pie.
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To be general, be specific
In a conversation today about how to best reach people, one author noted that she tries to be as general as possible to reach the widest audience. Here’s the funny thing about that – I’ve found that the opposite is true. The more specific you are, the more you reach people, at least in storytelling. Let me give you two examples.
In 2006, Ze Frank talked about brand as emotional aftertaste. He gave the examples of Grandma’s cookies (as a generic brand) that elicits an emotional reaction, and then old people’s cookies (as an even more generic brand). Which would you rather eat?
If you haven’t watched the episode, it’s brilliant.
Second example. I could talk about comfort food generically, but there’s a funny thing about people. The more detail you give into your own experiences, the more others can relate to them. There’s a dish my grandmother used to make, a Czech ham and noodle casserole called flicky (pronounced fleech-key). Nana would make it in a deep casserole dish, and it was always an amazing dinner. The noodles at the very top of the dish would get golden brown, crispy on the edges, and the ham & noodles inside would be deliciously creamy, served steaming hot. It was a cardiologist’s nightmare, I’m sure, because it was made with ham, eggs, cream, real butter, and egg noodles, but if there was ever a comfort food dish that you’d want on a cold, rainy November afternoon in Queens, New York, it was Nana’s flicky.
Reading that, did any of your own experiences, your own favorite comfort foods spring to mind? Did you think back to your own past, to the things that reassure you and comfort you? I’d guess at least a little bit yes.
The phenomenon of specificity reaching a wide audience and eliciting responses is something from esoteric mind science traditions. That’s how the highest level teachings are transmitted – through storytelling that elicits memories and original experiences in your own mind, which have the most weight and power to influence you. Nothing is more powerful or persuasive than your own mind.
If you’re looking to reach people, to influence them through your writing, through your stories, there’s no better way than to tell your own story as deeply and as humanly as you can, sharing your experiences good and bad. When you do, you’ll find that you and your audience have so much more in common than you think.
Oh, and I intentionally left out two ingredients from Nana’s flicky. Anyone familiar with Czech cuisine can probably guess what they are, but for everyone else, sorry. That’s a true family secret
Photo credit: Vegan Feast
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A Week With A View: Temple
For today’s A Week With A View, I went searching for temples. Spirituality and the power of the spirit has been on my mind lately.
By Koshyk.
This is a photo of Harmandir Sahib, the Golden Temple, a Sikh site. I love the light in this picture.
I look forward to seeing your Week With A View entries.
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Read MoreHow to back up your WordPress blog in 60 seconds
Backing up your WordPress blog takes less than 60 seconds and will save you hours of heartache later if something goes wrong. Back up frequently, at least once every few posts so that you don’t lose them or the comments your readers have left.
Here’s how in one screenshot:
Click to see this full size.
Other blog platforms should be just as easy. If you’ve ever lost a blog, you know how much of it – especially comments – is unrecoverable and permanently lost.
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