About/Public Speaking

Christopher S. Penn, Marketing and New Media Leader

New portraits by C.C. Chapman Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, and ABC News for his leadership in new media and marketing. He has been called upon for expert information by researchers for the Congressional Advisory Committee on Student Financial Aid, the Federal Bureau of Investigation, the US Department of Health and Human Services, and many other state and federal agencies.

Mr. Penn has spoken before diverse audiences ranging from executives of major venture capital firms, to multiple state and federal agencies, to aspiring college students looking to make their mark on the world. Each of his talks is tailored to the audience’s needs and level of understanding, with a focus on giving audiences down to earth understanding of new media and practical tools & advice they can use immediately.

Mr. Penn is Vice President of Strategy and Innovation at Blue Sky Factory, an email marketing company based in Baltimore, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco.

Mr. Penn holds a Bachelor’s degree in Political Science from Franklin & Marshall College and a Master’s degree in Information Systems from Boston University’s School of Management.

Download a short summary in PDF format here.

Public Speaking Topics

  • Podcasters Across Borders 2009How To Measure Your Internet Marketing ROI In 3 Easy Steps. In this presentation, Mr. Penn helps you analyze the value of your Internet marketing and establish solid ROI information to better judge your marketing efforts. Executives and senior managers will be especially interested in learning fast and easy ways to measure social media.
  • 5 Email Marketing Power Ideas. In this presentation, Mr. Penn helps you understand the five key concepts that nearly every email marketer needs to master, plus actionable steps to put into effect the moment you’re back in the office for improved profitability and effectiveness.
  • SEO: What Matters. In this presentation, Mr. Penn reviews current trends in Search Engine Optimization and ways for organizations to take advantage of new media and social media to boost SEO efforts.
  • Turning Buzz into Business – B2B New Media. In this presentation and discussion, Mr. Penn examines your social media strategy and “funnel”, and demonstrates powerful techniques using business social networks for making relationships and business happen.
  • New Media Overview – The basics of podcasting, blogging, and new media. In this presentation, Mr. Penn explores the new media environment and strategic implications for your organization and brand.
  • Social Networking – Understanding Your New Community. In this presentation, Mr. Penn reveals four strategies for evaluating social networks and understanding the context in which people use them.
  • Powering Your Personal Network with Social Media. In this presentation, Mr. Penn demonstrates how effective use of social networks and social media can vastly increase your personal influence and reach, helping you to achieve real world results.
  • Blogging – Community Communication at its best. In this presentation, Mr. Penn reveals the top 4 reasons to blog, some blogging tools, plus tips to be a productive blogger and missteps to avoid.
  • Podcasting – The 21st century radio. In this presentation, Mr. Penn explores the landscape of audio and video podcasting, citing successful productions, and gives you a roadmap to implementation.
  • New Media Marketing – How to use new media to spread the word. In this presentation, Mr. Penn examines the four stages of new media participation and engagement, basic metrics, and how to create value propositions using new media tools.

Presentations may be requested on the above topics by themselves or as part of half or full day intensives.

Presentation Example

Taken from the Inbound Marketing Summit

Television Excerpts

[youtube]http://youtube.com/watch?v=fXX0J_LqQOI[/youtube]

Taken from WCVB Boston Channel 5 Six O’Clock news

[youtube]http://youtube.com/watch?v=kNKdkJziJCg[/youtube]

Taken from WCVB Boston Channel 5 Six O’Clock news

Past Audience Feedback

“I thought your presentation was truly one of the best sessions I’ve ever attended in my 15 years as an educator. I thought that every moment of your session was well planned out, fun and impactful and you motivated us to feel empowered to implement solutions for our programs and students.” – Robert Dais, Massachusetts Department of Higher Education

“Chris will melt your brain. It’s just that simple. He understands how online marketing works but more importantly he knows how to make it work for you. Smart, clear and insightful.” – Mitch Joel, President, Twist Image

“I am consistently impressed with Christopher’s grasp of online marketing trends… he has a very solid grasp on effective interactive marketing techniques and is able to bring the uber-techie talk right down to the ground level.” – Scott Monty, Global Digital Communications Manager, Ford Motor Company

“If you wanted top quality delivery, professional production, and something that would sell FOR you, I’d hire Chris in an instant. He’s professional, reliable, a leader, and very personable.” – Chris Brogan, President, New Marketing Labs

“Chris Penn is one of the communications trend-setting social networking gurus of our time. He not only gets it, he deploys it, preaches and teaches it.” – Cynthia deLorenzi, CEO, Success in the City

“Christopher’s presentations had absolutely no fat. They were rigorously prepared and filled with truly useful information. He shared his best tips freely and generously, replete with easy-to-follow descriptions, examples and instructions. It was clear he valued the attendees’ time and so did not waste a minute of it. Definitely worthwhile.” – Irene Duma, President, Strange Duck Media

“Christopher has been a visionary in New Media. Chris has an intuitive sense for how marketing and community outreach should be done, always while keeping the message genuine, honest and transparent. His clear and concise presentations are something I strive to emulate in all my speaking engagements.” – Whitney Hoffman, Chief Content Officer, Hoffman Omnimedia

“I have nothing but great things to say about Christopher! His enthusiasm and energy around the development, promotion and management of Podcamp was nothing short of impressive. The sessions that Christopher conducted were inspiring. You can clearly see that he is passionate about his knowledge and understanding of technology and the medium of podcasting.” – Greg Cangialosi, President and CEO, Blue Sky Factory

Request me to speak at your event!

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Past Speaking Engagements

  • Online Marketing Summit 2010 Boston
  • MarketingProfs B2B Forum 2010
  • New England XPO for Business
  • Social Fresh St. Louis
  • Social Fresh Portland
  • Optimization Summit
  • ETC2010
  • Massachusetts College Goal Sunday 2010
  • Web 2.0 East/Web 2.open
  • Inbound Marketing Summit 2009
  • Bentley University CIS Presents Fall 2009
  • PodCamp Philly 3
  • PodCamp Boston 4
  • MarketingProfs B2B Forum 2009
  • Podcasters Across Borders 2009
  • PRSA Digital Impact
  • Bentley College CIS Presents Spring 2009
  • Social Media Jungle
  • Citigroup Citi Forward
  • NewBCamp 2009
  • SREB GoAlliance
  • Massachusetts Department of Higher Education GEAR UP
  • Massachusetts Association of Student Financial Aid Administrators 2008 Annual Conference
  • MarketingProfs Digital Marketing Mixer
  • New Marketing Summit
  • Inbound Marketing Summit
  • PodCamp Philadelphia 2
  • PodCamp Boston 3
  • MITX Forum
  • National Association of Student Financial Aid Administrators 2008 Annual Conference
  • Department of Health and Human Services Interagency New Media Forum
  • MarketingProfs B2B Forum 2008
  • Eastern Association of Student Financial Aid Administrators 2008 Annual Conference
  • PodCamp NYC 2.0
  • PodCamp DC
  • SREB GoAlliance Private Intensive
  • Bentley College CIS Presents Spring 2008
  • NewBCamp @ Johnson & Wales University
  • Emerson College Graduate School of Integrated Marketing & Communications
  • SREB GoAlliance Keynote
  • Massachusetts Association of Student Financial Aid Administrators 2007 Annual Conference
  • National Association of Student Financial Aid Administrators
  • PodCamp Boston 2
  • PodCamp Boston
  • PodCamp Toronto
  • PodCamp NYC
  • PESC Technology and Standards Conference
  • PodCamp Europe @ VON Europe
  • Podcasters Across Borders with Mitch Joel
  • PodCamp Philadelphia
  • Emerson College Careers
  • Bentley College CIS Presents Featured Speaker Fall 2007