Summary In today's episode, I walk through the four playlists available on my YouTube channel and explain the type of content each one delivers. Here's what this means for you. You get a clear roadmap to find daily answers on marketing and data, weekly actionable exercises, recorded keynotes, and travel observations all in one place.…
Summary In today's episode, I walk through how to take advantage of mega conference season in your industry to boost your marketing visibility. Here's what this means for you. You can leverage upcoming events to gain mind share and authority by creating content that serves both the conference and your brand. You'll also learn these…
Summary In today's episode, I break down whether programmatic impressions data from Google Analytics can serve as a reliable proxy for evaluating Facebook's organic audience performance. Here's what this means for you. You'll gain a structured two-part framework, requiring both audience match and behavioral match, to decide whether your paid and organic channels are truly…
Summary In today's episode, I explain two machine learning approaches for building a custom data driven attribution model that folds in social impressions from Facebook, Instagram, and other platforms. Here's what this means for you. You can finally move beyond last click attribution and prove which social touchpoints actually drive conversions and revenue. You'll also…
Summary In today's episode, I walk through the exact video and audio equipment loadout I use to videotape my speaking engagements at conferences and venues. Here's what this means for you. You'll get a field-tested, modular kit you can build piece by piece so you're ready to record anywhere from a hotel ballroom to a…
Summary In today's episode, I explore whether humans will drop out of the marketing loop as machines begin marketing to other machines. Here's what this means for you. You'll understand which marketing tasks already belong to machines and how AI-generated content is reshaping the industry right now. You'll also learn these concepts: how SEO and…
Summary In today's episode, I break down the two biggest AI milestones of 2019 and explain what they mean for digital marketers planning the next three years. Here's what this means for you. You walk away with a framework for spotting which AI tools deserve your attention now so a nimbler competitor doesn't blindside you…
Summary In today's episode, I critique a popular list of 25 AI subdisciplines and argue that practical marketing applications really come down to just two broad capabilities, classification and prediction, regardless of how many academic categories exist. Here's what this means for you. You'll gain a practical framework that replaces confusing AI theory with two…
Summary In today's episode, I walk through the prerequisites for using AI in marketing in a way that maximizes return on investment. Here's what this means for you. You learn why ROI is a financial equation rather than just results, and how framing every AI project around business requirements before touching data protects you from…
