Attention to detail

I was traveling around Northrend the other day, looking for zombies to send to Amber Naslund for her Social Fresh St. Louis keynote – after all, there’s no place to find zombies like the Lich King’s backyard. On one of my stops at the Shadow Vault, I...

11 Little Secrets

One of the peculiar habits we have in our hyperactive, short attention span culture is the habit of looking for the big secret. We strive desperately to look for the next big thing, the next big secret, the magic wand that will make everything better. What we tend to...

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