Christopher S. Penn – Marketing AI Keynote Speaker

Tag: Media

  • Neighborhood watch 2.0

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    Christopher S Penn
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    How many of you know what a neighborhood watch is? It’s an old school idea – neighbors keep an eye out in the neighborhood for suspicious activity and report it to the police. It’s especially effective when neighbors know each other and are happy to look out for each others’ interests. How many people know…

  • Monetization and social media

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    Christopher S Penn
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    Monetization and social media Get rich quick! Quit your day job! Money while you sleep! All claims made of social media and virtually every other new technology, idea, or movement since mankind first created money itself. Can you make money in social media? Should you make it an aim? To answer this question, we have…

  • President Obama: A Digital New Deal?

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    Christopher S Penn
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    I’m very happy that Barack Obama won the presidency of the United States. Here’s what I wonder. His campaign amassed millions of emails and addresses. Just his campaign for announcing Senator Biden as his Vice President brought in millions of SMS numbers. His campaign brought out millions of supporters to canvas for him, to put…

  • A Ninja Response to Chris Brogan's Pirates

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    Christopher S Penn
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    A Ninja Response to Chris Brogan’s Pirates I of course couldn’t let the pirates win out over at Chris Brogan’s blog, so without further ado, a followup commentary on the beauty of pirate ships: one shot. The ninja clans of old were fundamentally a mix of esoteric practitioners of mind sciences mixed with samurai who…

  • The war against despair is up to you, new media

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    Christopher S Penn
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    It has become depressingly apparent that no leadership, no guidance, no inspiration will be forthcoming from any of the traditional sources in our society. Our politicians are locked in partisan bickering with each other, fighting like junkyard dogs over scraps. Our financial leaders are in a tailspin. Our heroes are largely fictional now at best.…

  • Shorting a stock, 2.0 style

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    Christopher S Penn
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    Early this morning, someone filed a CNN iReport (citizen generated content) saying that Apple (ticker: AAPL) CEO Steve Jobs had a massive heart attack. Apple’s stock immediately dropped 5%. Apple PR responded to mainstream media inquiries denying the rumor, that Jobs was perfectly fine. (hat tip to the Unofficial Apple Weblog for breaking it on…

  • How To Monetize Your Social Media Outlet

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    Christopher S Penn
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    How To Monetize Your Social Media Outlet In a variation of a Financial Aid Podcast blog post this morning, here’s a brief economics 101 explanation of how you can monetize your blog, podcast, Twitter lifestream, or other social media outlet. Economics 101 Supply and demand are inversely related. When demand exceeds supply, you have to…

  • The Death of America's Favorite Brands

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    Christopher S Penn
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    The Death of Brands Something is killing off brands in America. Perkins. Uno’s. Marie Calendar’s. Fresh Mex. Bennigan’s. Steak and Ale. Who killed these brands? Private equity. Over the past decade, private equity funds have bought up popular brands and essentially stripped them of assets by issuing debt, borrowing heavily against them, then keeping the…

  • How to Become a Social Media Expert

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    Christopher S Penn
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    Image via Wikipedia In the last blog post, I shared the old-school Japanese martial arts analogy of apprentice, journeyman, and master as it relates to social media. Here’s the quirk in that particular analogy: because social media as a field is new and evolving, there really can’t be any lifelong masters yet. So what’s a…

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