Almost Timely News: AI, Creative Writing, and Fan Fiction (2023-06-11) :: View in Browser 👉 Watch my brand new keynote from Chicago, The Intelligence Revolution, all about how generative AI is the end of marketing as we know it » Content Authenticity Statement 100% of this newsletter was generated by me, the human. When I…
Can’t see anything? Watch it on YouTube here. Download the MP3 audio here. Listen to the audio here: Let’s talk about the very timely topic of the Writers Guild of America strike and one of their demands. In particular, this is about artificial intelligence. No surprise, I have no expertise in the rest of their…
Summary In today's episode, I break down the WGA strike's AI demands and explain why a smarter negotiating position would benefit both writers and studios. Here's what this means for you. You walk away knowing why banning AI outright is a losing strategy and what realistic compromise actually protects creative work. You'll also learn these…
Marketers don’t write well. This is generally accepted, at least insofar as the many sessions at conferences offering writing help to marketers. One technique is sorely missing; give a listen to hear how I apply it to things like NFTs and attribution models. Can’t see anything? Watch it on YouTube here. Listen to the audio…
Summary In today's episode, I explore why marketers often write poorly and how mastering analogies, metaphors, and similes can transform their ability to communicate complex ideas to prospects. Here's what this means for you. You gain a sharper way to explain unfamiliar products, scientific methods, or emerging tech by anchoring them to concepts your audience…
Summary In today's episode, I walk through how to research unfamiliar topics efficiently when you need to write about something you don't know much about. Here's what this means for you. You gain a practical framework for evaluating source credibility, filtering out noise, and producing trustworthy content that ranks well. You'll also learn these concepts:…
Deborah asks, “Can AI write as well as a human?” The answer depends on what the human is writing. If it’s complex, original works like novels, the answer is no. If it’s marketing swill, the answer is yes. If we examine some common readability metrics – which are decent proxies for content quality – we…
Summary In today's episode, I answer a viewer's question about whether AI can write as well as humans by examining the quality spectrum of marketing content and what that means for writers. Here's what this means for you. Your competitive edge as a marketer depends on rising above mediocre writing because machines are already matching…
Alanna asks, “Let’s say you have a job that is making you pretty unhappy (Marketing Manager, supervising one other person) and you are realizing that you hate Google Analytics and content calendars and pixels and you really just ended up here because you like to write and it got out of hand. What would you…
Summary In today's episode, I answer a listener's question about pivoting from an unhappy marketing manager role into a writing career that matches her real passion. Here's what this means for you. You'll see that there's a robust market for skilled writers across many paths, and AI won't displace human creativity because machines can only…
