Summary In today's episode, I walk through how to replace in-person trade shows and conferences with virtual lead generation strategies when physical events disappear. Here's what this means for you. You can redirect that conference budget into sponsorships, webinars, and community-based marketing to reach new audiences without leaving your desk. You'll also learn these concepts:…
Summary In today's episode, I break down whether regularly scheduled live webinars are the right channel for a B2C service targeting parents of high schoolers on a small monthly budget. Here's what this means for you. You'll discover how to evaluate your audience's real viewing habits and decide whether short bingeable video fits better than…
As we hurtle into Q4, planning for 2017 marketing is underway at organizations everywhere, asking questions such as: What should we do? What shouldn’t we do? How much budget should we submit for? How do we justify it? Should we be hiring? To help, I’ve put together a list of a few resources to help…
What if you could put together a marketing plan, a strategy, and a budget rooted in reality that gave you the resources you need to succeed? In my Marketing Planning Framework, we do exactly that. Step by step, we’ll look at the data you have, compare it to the model companies in your industry, and…
While sifting through my daily social reporting for both SHIFT and myself, this webinar I did with the AMA and Aquent on measuring your content marketing came up. It’s from January 2014, but much of it is still relevant. Enjoy! If you can’t see anything, you can watch it here. Transcript: Good morning or good…
Join me on Tuesday, April 21 at 2 PM Eastern Time for a webinar about how to use Google Analytics for public relations and communications. Public relations is notorious for being difficult to measure. That said, it’s not impossible to measure, and tools like Google Analytics can be a powerful ally for understanding the impact…
At this year’s Hubspot Inbound 2013 conference, I had the privilege to share a 12 minute talk on awakening your superhero with the power that sits in the palm of your hand. You have superhero powers. You have opportunities aplenty to change the world around you. Do you have the motivation? You have the power…
Facebook: Person, Page, and Beyond is a 45 minute intensive webinar that looks at the powerhouse that is Facebook – the third largest country in the world. In this webinar, you’ll learn the 6 key aspects of Facebook – person, page, site, interaction, ads, and analytics, explore what practices make Facebook work well for you,…
