Category: Videos

  • You Ask, I Answer: Speeding Up a Website for Mobile SEO?

    Summary In today's episode, I walk through what actually controls website speed and what an SEO company can realistically do to improve it. Here's what this means for you. You get a clear breakdown of the seven technical factors that determine how fast your site loads, so you know exactly where to focus your efforts.…

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  • Saturday Night Data Party: Hunting Down Hate

    Summary In today's episode, I walk through how to analyze Twitter networks to identify bot accounts and hate speech spreading conspiracy theories like "plandemic." Here's what this means for you. You gain practical techniques for using network graph analysis to map influence and protect online conversations from coordinated harmful activity. You'll also learn these concepts:…

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  • You Ask, I Answer: Identifying and Using Audience Slang?

    Summary In today's episode, I explore why brands should think twice before using slang on social media and how to approach it correctly. Here's what this means for you. You gain an anthropological framework for deeply understanding your audience rather than risking offense with misused terms. You'll also learn these concepts: why slang carries contextual…

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  • You Ask, I Answer: Follower Campaigns on Facebook and LinkedIn?

    Summary In today's episode, I break down why running follower campaigns on Facebook and LinkedIn is a bad idea and what you should do instead. Here's what this means for you. You'll redirect your marketing dollars toward assets you actually own, protecting your reach from algorithm changes and platform risk. You'll also learn these concepts:…

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  • Unsolicited Product Review: Amazon Echo Loop Unboxing

    Summary In today's episode, I unbox and test the Amazon Echo Loop smart ring to see what it actually does in real-world use. Here's what this means for you. You find out whether this tiny wearable delivers genuine convenience or falls short of the hype. You'll also learn these concepts: how the ring pairs with…

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  • You Ask, I Answer: What is a Social Media Platform?

    Summary In today's episode, I explore whether YouTube and Reddit are social networks by applying Metcalfe's Law to define what social media really means. Here's what this means for you. You gain a much broader view of social media that reveals dozens of untapped niche communities where your target audience already gathers. You'll also learn…

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  • Saturday Night Data Party: Finding Twitter Bots

    Summary In today's episode, I walk through how to analyze Twitter data around the #plandemic conspiracy theory to identify bots and map network influence. Here's what this means for you. You gain a practical method for detecting whether bot networks artificially amplify a trending topic. You'll also learn these concepts: how to pull tweets with…

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  • You Ask, I Answer: Detecting Bias in Third Party Datasets?

    Summary In today's episode, I explain how to evaluate racial and gender bias in digital marketing platforms and walk through a practical framework for auditing your own data. Here's what this means for you. You gain a repeatable method for checking whether your marketing data skews away from your target population in ways that could…

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  • You Ask, I Answer: Best Audio Leveling Solution for Podcasting?

    Summary In today's episode, I compare popular audio leveling tools for podcasting, including the Levelator, Auphonic, and Camtasia's built-in leveler, by testing each across four different microphone sources. Here's what this means for you. You'll find out which free or affordable tool gives you the best one-click audio polish for your podcast. You'll also learn…

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  • You Ask, I Answer: Best Tools for Cleaning Data?

    Summary In today's episode, I walk through the best tools for cleaning data and why the right choice depends on your data type, what you're trying to fix, and the scale of the problem. Here's what this means for you. You'll see why human judgment and process matter far more than any specific software tool.…

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