Summary In today's episode, I explain why affordable stock photo and footage sites are risky and recommend building your own legal library with your phone instead. Here's what this means for you. You can sidestep six-figure copyright lawsuits by photographing common objects yourself and keeping costs at nearly zero. You'll also learn these concepts: the…
Summary In today's episode, I walk through how to scrape fanfiction data from Archive of Our Own and use IBM Watson AutoAI to predict what drives story popularity. Here's what this means for you. You'll see how exploratory data analysis turns messy scraped data into a testable content marketing hypothesis. You'll also learn these concepts:…
Summary In today's episode, I walk through a three-step framework for quickly understanding new software and deciding where it fits into your marketing technology stack. Here's what this means for you. You gain a practical lens for evaluating tools without drowning in demos or buzzwords. You'll also learn these concepts: why form should hint at…
Summary In today's episode, I walk through how to prioritize building a Martech stack that you can grow over time. Here's what this means for you. You'll gain a clear four-step framework for evaluating vendors so you avoid lock-in and pick tools that actually work together. You'll also learn these concepts: why aligning with your…
Summary In today's episode, I walk through recommendations for e-commerce platforms tailored to selling digital goods, comparing options like Gumroad, Stripe, PayPal, and LearnDash along with marketing and CRM tools that complement them. Here's what this means for you. You can pick the right platform for what you're actually selling without overpaying in transaction fees…
Summary In today's episode, I explain why you don't need to keep old URLs when recycling blog content and how proper redirects preserve your SEO value. Here's what this means for you. You gain a clear strategy for refreshing winning posts without losing search rankings or wasting effort on outdated links. You'll also learn these…
Summary In today's episode, I walk through how to communicate marketing analytics like social media and email results to non-technical staff in a way that actually lands. Here's what this means for you. You'll shift from dumping raw metrics on people to delivering only the few numbers that matter to each role, which earns attention…
Summary In today's episode, I explain two efficient ways to find online groups targeted at a specific audience without relying on basic demographic searches. Here's what this means for you. You'll learn how to use specialized jargon to uncover niche communities and sub-segments that standard keyword searches miss. You'll also learn these concepts: how every…
Summary In today's episode, I explore how to define a bot on Twitter by inspecting the inner workings of an open-source machine learning package rather than blindly trusting its output. Here's what this means for you. You gain the critical habit of questioning every algorithm you encounter and recognizing that software encodes opinions just as…
Summary In today's episode, I break down how to monetize your social media audiences, especially YouTube and Instagram, before the end of the year. Here's what this means for you. You'll get a clearer picture of which revenue model fits your audience size and where to direct your energy for the biggest payoff. You'll also…
