Summary In today's episode, I explore how AI and machine learning are reshaping content marketing and why marketers must pivot from doing the work to directing it. Here's what this means for you. You gain a clear view of the strategic role that keeps you valuable as machines take over content production, editing, and QA.…
Summary In today's episode, I break down how to choose the right landing page platform for a short-term client campaign and why you may not need a separate tool at all. Here's what this means for you. You'll save money and avoid analytics headaches by leveraging your existing website, CMS, or marketing automation software instead…
Summary In today's episode, I discuss why the "spray and pray" LinkedIn connection request technique fails in the long run and what to do instead. Here's what this means for you. You discover that building genuine professional relationships over years yields far better customers than scraping desperate buyers through mass automation. You'll also learn these…
Summary In today's episode, I discuss whether you should pause advertising campaigns during a US election. Here's what this means for you. You get practical advice on monitoring ad performance, refining targeting, and responding to uncertainty without resorting to a blanket pause. You'll also learn these concepts: why regional disparities in pandemic response and political…
Summary In today's episode, I walk through how to use SEO backlink data and R to uncover and analyze tens of thousands of public Slack communities for influencer marketing. Here's what this means for you. You'll gain a repeatable method for finding influential online communities where your target audience actually gathers, even without a Slack…
Summary In today's episode, I explain how brands can use large-scale data analysis to figure out which Facebook ads actually work in their industry. Here's what this means for you. You can stop guessing about ad creative and instead mine competitor posts, tag them for themes, and test data-driven variations against your normal ads. You'll…
Summary In today's episode, I critique TED.com's top 10 careers list for 2030 and explain why AI-driven roles offer more durable opportunities than pandemic-focused ones. Here's what this means for you. You get a longer-term framework for spotting careers that survive well beyond the next couple of years. You'll also learn these concepts: how AI…
Summary In today's episode, I walk through how to determine whether your A/B test results are truly meaningful or simply random chance. Here's what this means for you. You gain a clear two-step framework for validating any test before making business decisions on it. You'll also learn these concepts: how a proportion test reveals whether…
Summary In today's episode, I walk through how to approach topic and keyword research for content marketing based on risk level, domain expertise, and content size. Here's what this means for you. You gain a framework for deciding how much research depth your content actually requires before you ever open a keyword tool. You'll also…
Summary In today's episode, I walk through Facebook's attribution models, their limitations, and which model to choose based on your customer journey. Here's what this means for you. You'll understand which attribution approach fits your business and why Google Analytics often gives a more honest picture than Facebook's built-in tools. You'll also learn these concepts:…
