Summary In today's episode, I walk through a comprehensive overview of launching a podcast as the first installment of a four-part series. Here's what this means for you. You gain a clear framework for deciding whether, why, and how a podcast fits into your marketing strategy. You'll also learn these concepts: how the modern podcast…
Summary In today's episode, I break down what kind of content best resonates with a B2B influencer marketing audience and how to build a practical content strategy around that knowledge. Here's what this means for you. You gain a clear framework for matching content formats to audience preferences while leaning into what you can credibly…
Summary In today's episode, I share why offering my television thought process during the pandemic proved difficult. Here's what this means for you. You uncover how major disruptions challenge creators who aim to deliver authentic commentary on entertainment. You'll also learn these concepts — how the pandemic altered media production, why vulnerability shapes honest television…
Summary In today's episode, I walk through the top five data analytics you should track to measure SEO performance intelligently and diagnose what's working or broken. Here's what this means for you. You get a simple, linear diagnostic framework that tells you exactly where in your SEO funnel things are going wrong. You'll also learn…
In today’s episode, we talked about the misconception that cheap lighting equals cheap content. While it may be true that there is a certain minimum level of quality that indicates you have invested at least a little something, it’s not much when it comes to lighting. With a few thrift store lamps and some experimentation,…
Summary In today's episode, I break down a popular misconception about video lighting pushed by expensive gear companies and show why technique trumps price. Here's what this means for you. You can produce a professional-looking video presence on a shoestring budget by mastering a few lighting positions instead of buying costly equipment. You'll also learn…
Summary In today's episode, I walk through how to build a year-end wrapped-style recap dashboard in Looker Studio, layer in TalkWalker competitive benchmarking, and use GA4 attribution to evaluate 2022 content performance for the Trust Insights live show. Here's what this means for you. You gain a repeatable framework for turning end-of-year subscription-style data into…
Summary In today's episode, I break down what determines a good Google Ads budget and why there's no single right answer to that question. Here's what this means for you. You gain a clear framework for deciding how much to spend based on your competition, targeting, and goals rather than guessing at a magic number.…
Summary In today's episode, I run a bake-off comparing five AI-assisted content writing tools—OpenAI, outranking.io, GoCharlie, Lately, and Copy AI—to see how they help marketers produce first drafts faster. Here's what this means for you. You'll discover which tools give you the most usable starting point for editing so you can crank out more content…
Summary In today's episode, I break down how creators can stand out in a saturated content market using the "First, Best, Only" framework. Here's what this means for you. You gain a practical lens for evaluating every piece of content you publish so you stop competing on volume and start competing on distinct value. You'll…
