Summary In today's episode, I break down why you don't truly own the digital content and services you pay for and what to do about it. Here's what this means for you. You'll gain a practical framework for protecting yourself when critical subscription services disappear or change overnight. You'll also learn these concepts: why subscription-based…
Summary In today's episode, I walk through effective ways to do content curation, comparing manual and automated workflows and showing why purpose beats tool selection every time. Here's what this means for you. You stop wasting hours on curation that produces no measurable result by defining your purpose and performance metrics before picking any software.…
Summary In today's episode, I break down structural inflation driven by climate change and explain how it ripples through every sector of the economy. Here's what this means for you. You gain a clearer framework for spotting hidden cost pressures before they hit your wallet or your business. You'll also learn these concepts: why systemic…
Summary In today's episode, I walk through why I moved my newsletter from a self-hosted Mautic system to Substack and unpack the administrative, financial, and strategic reasons behind the switch. Here's what this means for you. You get a candid look at the real costs of running your own email infrastructure and how platform features…
Summary In today's episode, I answer live audience questions about managing a Martech stack while adding AI and exploring revenue opportunities for associations using generative AI tools. Here's what this means for you. You walk away with practical starting points that reduce vendor sprawl, strengthen compliance, and turn existing content into new income streams without…
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your brand. Can’t see anything? Watch it on YouTube here. Listen to…
In today’s episode, I reveal why it’s time for hourly knowledge workers to switch to value-based pricing. With AI making tasks faster, clients want big discounts on time spent. I suggest 3 options – cut rates, switch models, or do more per hour. Listen to learn which change you should make before it’s forced upon…
Summary In today's episode, I break down why today's text-based generative AI struggles with sarcasm and other tone-dependent language, even when the underlying words are statistically predictable. Here's what this means for you. When your AI outputs miss the mark on nuance, the culprit is usually the missing audio and visual cues that humans use…
Summary In today's episode, I explain why knowledge work businesses need to stop billing by the hour and prepare for the generative AI shift reshaping client expectations. Here's what this means for you. You'll safeguard your revenue by moving to a value-based model before clients demand drastic price cuts on their own. You'll also learn…
