Summary In today's episode, I explain how to evaluate and stay current with the rapidly evolving AI tool landscape by starting with what you actually need to accomplish. Here's what this means for you. You gain a vendor-vetting framework that helps you avoid wasting money on flashy but shallow tools. You'll also learn these concepts:…
Summary In today's episode, I explain why maintaining a prompt library for generative AI tools like ChatGPT and MidJourney is a critical practice. Here's what this means for you. Your saved prompts and outputs become future training data that gives you a competitive edge when fine-tuning custom AI models. You'll also learn these concepts: how…
Summary In today's episode, I walk through the three pillars of podcast marketing strategy with two veterans who have run a top marketing podcast for fifteen years. Here's what this means for you. You'll gain a tested framework that stops guessing and aligns your brand, audience, and distribution before you record a single episode. You'll…
Summary In today's episode, I walk through a comprehensive overview of launching a podcast as the first installment of a four-part series. Here's what this means for you. You gain a clear framework for deciding whether, why, and how a podcast fits into your marketing strategy. You'll also learn these concepts: how the modern podcast…
Summary In today's episode, I walk through the Bullseye framework for choosing marketing tactics and campaigns when your time and budget are limited. Here's what this means for you. You gain a structured method for picking just three tactics, measuring them each month, and scaling the winners instead of spreading yourself thin across dozens of…
Summary In today's episode, I explain why AI content detection tools fail so often and what you should do about it. Here's what this means for you. You gain a clear-eyed view of why chasing detection technology wastes your time and why strong AI usage policies do more for your brand. You'll also learn these…
Summary In today's episode, I tackle Ashley's question about how AI will evolve in business processes over the next decade, and I argue you should focus on what doesn't change. Here's what this means for you. You'll gain a framework for identifying which repetitive tasks in your business are ripe for AI to consume and…
Summary In today's episode, I break down the criteria for saying yes or no to brand collaborations, drawing from questions at the B2B Influencer Marketing Summit. Here's what this means for you. You get a practical framework for evaluating partnerships based on values, transparency, and mutual value rather than dollars alone. You'll also learn these…
