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Summary In today's episode, I tackle whether infographics still work as a public relations and social media tactic in 2022. Here's what this means for you. You succeed with infographics not by abandoning the tactic but by mastering the execution through better data, stronger design partnerships, and sharper storytelling. You'll also learn these concepts: why…
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Christopher S Penn
Mara asks, “Can you touch upon expectations of an in-house marketer has on Social Media, vs Agency, like in terms of content and KPI’s for example?” The expectations for an in-house marketer and an agency should be the same in terms of content and KPIs. The main difference is in resourcing. An employee costs less…
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Summary In today's episode, I break down how expectations for in-house social media marketers compare to agencies when it comes to content and KPIs. Here's what this means for you. You learn to evaluate whether your social media investment delivers results proportional to what you spend, so you can make smarter budget decisions and hold…
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Summary In today's episode, I walk through what social media benchmarks really are and how to use them wisely as you plan your strategy for next year. Here's what this means for you. You gain a clear-eyed framework for measuring progress against your own baseline rather than chasing competitor numbers that may not reflect your…
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Christopher S Penn
Tim asks, “Any tips for convincing a small business that they need to pay for social listening, Not just posting?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a…
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Summary In today's episode, I walk through tips for convincing a small business that they need to pay for social listening rather than just posting on social media. Here's what this means for you. You gain a practical framework for positioning media monitoring as essential to understanding what customers, competitors, and the wider industry are…
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Summary In today's episode, I break down a three-part framework for staying current with rapid digital and social marketing changes by combining reading, community participation, and expert following. Here's what this means for you. You gain a repeatable template that works across any field and helps you spot major shifts like COVID or supply chain…
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Summary In today's episode, I walk through Discord 101, covering what the platform is, how to find and join communities, and how to set up your own server. Here's what this means for you. You'll understand whether Discord fits your marketing strategy and how to avoid the overwhelm that often comes with joining or building…
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Summary In today's episode, I break down the debate over what's appropriate to post on LinkedIn and in the workplace, and offer a simple framework for deciding for yourself. Here's what this means for you. You'll get a clear benchmark that cuts through the noise of self-appointed content police and helps you post with confidence.…
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Summary In today's episode, I explain how the concept of a "heartbeat" can combat feelings of disconnection in personal relationships, community engagement, and marketing. Here's what this means for you. You can build consistent rhythms that remind people you exist and make you easier to remember without demanding anything from them. You'll also learn these…
