Jamie asks, “How do I rebuild our social media channels, since we’re changing who our target audience is?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for…
Summary In today's episode, I walk through a five-step framework for rebuilding social media channels when your business pivots to a new target audience. Here's what this means for you. You'll keep your current followers engaged through the change and gain a clear roadmap for transitioning content, platforms, and measurement without starting from absolute zero.…
Ann asks, “Should brands still be on social media?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:13 In today’s episode,…
Summary In today's episode, I answer whether brands should still be on social media and completely redefine what social media actually means. Here's what this means for you. You'll discover that social media is far broader than Facebook and Instagram, and finding the right network for your brand can unlock dramatically better results. You'll also…
Summary In today's episode, I walk through how social media search engines actually work and what you can do to optimize your content for them. Here's what this means for you. You discover that social search prioritizes your network connections far more than keyword matching, which flips traditional SEO thinking on its head. You'll also…
