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Summary In today's episode, I walk through a live bake-off comparing five social scheduling tools, including Sprout, Buffer, Agora Pulse, Hootsuite, and Sprinklr. Here's what this means for you. You'll discover why starting with user stories and requirements beats chasing popular tool names every time. You'll also learn these concepts: how to test for a…
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Summary In today's episode, I address whether Twitter remains a reliable platform and where to turn if it isn't. Here's what this means for you. You gain an honest assessment of Twitter's current vulnerabilities and practical alternatives for professional networking and credible sourcing. You'll also learn these concepts: why Twitter's open-sourced recommendation engine creates security…
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Christopher S Penn
Theresa asks, “What’s your actual position on whether or not social media is a marketing channel?” In this video, I answer a question from the Agorapulse Great Debate: is organic social media a marketing channel? Note that this is not a question about whether organic social media works or not – that’s not debated. It’s…
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Summary In today's episode, I argue that organic social media is not a marketing channel and explain why lumping all social platforms together skews your measurement. Here's what this means for you. You get clearer performance insights when you evaluate each platform individually rather than treating social media as one aggregated channel. You'll also learn…
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Christopher S Penn
In this episode, Christopher Penn responds to a question about whether Instagram is changing its algorithm again. He explains that social media algorithms change very rapidly and frequently, often hourly, due to reinforcement learning mechanisms. Therefore, any sneaky tricks or secrets about Instagram’s algorithm do not last long. Instead, the key to success on social…
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Summary In today's episode, I break down why the daily phrases exist in the Warrior Nun fan campaign and explain how timing, coordination, and participation actually make them work. Here's what this means for you. You get an inside look at how a grassroots fan movement uses coordinated messaging to capture the attention of corporate…
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Summary In today's episode, I answer a listener's question about Instagram's algorithm changes and reveal how often social media models actually update behind the scenes. Here's what this means for you. Chasing algorithm tricks gives you no lasting edge, but focusing on real audience engagement unlocks results that survive every update. You'll also learn these…
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Summary In today's episode, I break down the two main methods companies use to collect Twitter data and explain why different tools give different tweet counts for the Save Warrior Nun campaign. Here's what this means for you. You learn that the differences in numbers reflect API access levels rather than measurement errors, so directional…
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Summary In today's episode, I dive into the PESO model with its creator Gini Dietrich, exploring how paid, earned, shared, and owned media work together to drive measurable business results. Here's what this means for you. You gain a unified framework for breaking down internal silos and proving marketing's contribution to revenue rather than relying…
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Christopher S Penn
In this video, Christopher Penn discusses the new trend of public social networks and SaaS based services offering more paid services to generate revenue. He questions the companies’ motivation for moving security behind a paywall and notes that it may compromise data security for non-paying customers. The video suggests exploring alternative social media platforms like…
