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Christopher S Penn
Should OpenAI have ads? Let’s tackle these questions. First, in terms of what this would mean for OpenAI’s business, they’ve got to find revenue. It’s long been known that OpenAI is burning cash at a crazy rate to keep up their operations. So, advertising is one potential model. The other model would be to increase…
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Christopher S Penn
MCP is a GPT you control. A lot of people have had a lot to say about Model Context Protocol, or MCP. It’s one of the hot topics in generative AI right now, but it’s also absurdly opaque to a lot of folks. Here’s what it is and how it works. Functionally, MCP is a…
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Christopher S Penn
Early thoughts and tips on Sora and similar video generators. Sora in particular works best with its storyboards feature. Hat tip to Nicole Leffer on this – you can cram it full of detail and it’ll behave better. Be discrete in your instructions. Like ChatGPT, making things structured seems to deliver good results. For example:…
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Christopher S Penn
Albert and Sam, please introduce yourselves. AI Albert: “Greetings, fellow thinkers. I am AI Albert, a dedicated researcher at MetaX Corporation. My passion lies in the boundless potential of artificial intelligence. I believe that AI is the key to unlocking humanity’s greatest achievements, from curing diseases to exploring the cosmos. While challenges and ethical considerations…
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Christopher S Penn
Much has been written about empty ports and empty ships, a result of the trade war the US government has been waging on the world and especially China. Politics aside, a trade war creates massive supply chain issues. The provenance and lineage of everyday items is laid bare when we see how many pieces come…
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Christopher S Penn
What is credible? Google’s newest research tool, Gemini 1.5 with Deep Research, promises to do deep research on a prompt/query and return a comprehensive report. Unfortunately, it has no clue what constitutes credible, especially in very sensitive areas. Here’s an example. With the naive prompt that the average person might use: “Do some research on…
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Christopher S Penn
Image generated wtih Google ImageFX AI Happy Lunar New Year! Welcome to the year of the yin wood snake. Now, to be clear, even as a Korean by birth, Asian astrology is no more statistically valid than Western astrology. These systems were born of a time when people tried to make sense of the world…
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Summary In today's episode, I sit down with TrustInsights.ai co-founder Christopher Fenn to unpack how AI powers modern disinformation campaigns. Here's what this means for you. You walk away with a practical framework for distinguishing misinformation from disinformation and a playbook for defending your brand against synthetic media attacks. You'll also learn these concepts: how…
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Christopher S Penn
In today’s episode, get ready to dive into the future of social listening and discover why the methods you’re using now will soon be obsolete. You’ll learn how large language models are changing the game, why social media companies are guarding their data more closely than ever, and the steps you need to take to…
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Summary In today's episode, I explain why traditional social listening is dying as AI companies hoard user-generated data to train their models. Here's what this means for you. Social media marketers will lose access to the broad public data they've relied on, forcing a shift toward owning private audiences and building first-party data systems. You'll…
