Summary In today's episode, I break down how to pick an affordable marketing automation platform that integrates with Salesforce and scales with your business. Here's what this means for you. You'll match the right tool to your combination of technical skill and budget instead of overspending on features you don't need. You'll also learn these…
CC asks, “What’s the most valuable analysis overall for a small business to perform?” If we define a small business as an enterprise with less than $1 million in sales and fewer than 10 employees, then from an overall business perspective it’s got to be RFM analysis. Nothing else comes close in terms of helping…
Summary In today's episode, I break down RFM analysis and explain why it is the single most valuable data analysis a small business can perform. Here's what this means for you. You gain a simple, repeatable method for identifying your most valuable customers and the ones with hidden revenue potential, even with nothing more than…
Annika asks, “What are your recommendations to begin with and how would one proceed in a small or medium sized company or start up in utilizing AI in their marketing processes?” First, you have to be ready for AI. That means taking the AI journey. Assuming you’ve made the steps up through data science, the…
Summary In today's episode, I walk through a practical framework for how small and medium-sized businesses and startups can begin adopting AI in their marketing operations. Here's what this means for you. You gain a clear, realistic roadmap so you avoid wasted effort and focus only on projects that deliver the three A's of AI…
Jordan asks, “What are some marketing tips for home service businesses to know in 2019?” Home service businesses like cleaning, maintenance, moving, etc. are first and foremost local businesses. Everything you do in marketing should be focused on location. Watch the video for full details. Can’t see anything? Watch it on YouTube here. Listen to…
Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you share should…
Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources to buy, by default we must build. With the…
Pradeep asks, “What are the most common points where Small & Medium Sized Business go wrong in their Marketing Strategies? The three that are most common in my experience: Failing to have clearly defined, measurable goals Trying to portray themselves as something they’re not/larger than they are Failing to have a truly unique selling proposition…
Nicholas asked, “What does your “marketing stack” consist of at the moment? Which specific tools, products, services are you using and how do you get them all talking to each other?” My personal marketing technology stack changes frequently. Why? I use myself as the guinea pig for new tools and methods. One of my rules…
