by Christopher S Penn | Jan 11, 2019 | Marketing, Marketing Technology, Small Business, Strategy
Jordan asks, “What are some marketing tips for home service businesses to know in 2019?” Home service businesses like cleaning, maintenance, moving, etc. are first and foremost local businesses. Everything you do in marketing should be focused on location....
by Christopher S Penn | Aug 15, 2018 | Content, Content Marketing, Marketing, Marketing automation, Marketing Technology, Small Business, Social media, Social networks
Zain asks, “How is a small business supposed to post 5 or more times a day? How do you even come up with that much content?” The secret to posting a lot without diminishing value is to share other people’s stuff often. I go by the 80/20 rule – 80% of what you...
by Christopher S Penn | Jun 20, 2018 | agencies, Marketing, Marketing Technology, search engine optimization, SEO, Small Business
Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources...
by Christopher S Penn | Apr 13, 2018 | Business, Marketing, Small Business, Strategy
Pradeep asks, “What are the most common points where Small & Medium Sized Business go wrong in their Marketing Strategies? The three that are most common in my experience: Failing to have clearly defined, measurable goals Trying to portray themselves as...
by Christopher S Penn | Jul 19, 2017 | analytics, Marketing, Marketing Technology, Metrics, Small Business, Strategy, Technology
Nicholas asked, “What does your “marketing stack” consist of at the moment? Which specific tools, products, services are you using and how do you get them all talking to each other?” My personal marketing technology stack changes frequently....
by Christopher S Penn | May 9, 2017 | Marketing, Marketing automation, Marketing Technology, Small Business, Strategy
Over the weekend, I spoke with a couple of small business owners who were just getting started in digital marketing. They asked, for a brand new website and a brand new business, what should they do first? They felt overwhelmed by all the choices and channels...