Summary In today's episode, I explain how to grow a personal brand without turning every speaking opportunity into a self-serving commercial. Here's what this means for you. You learn to become a conduit for the work rather than the center of attention, which paradoxically builds more trust and attracts more business than constant self-promotion. You'll…
Summary In today's episode, I walk through how to make your resume stand out for digital marketing roles, drawing on years of experience as both a hiring manager and technical recruiter. Here's what this means for you. You gain a practical framework for beating automated screening systems and showing hiring managers that you are a…
Summary In today's episode, I share actionable tips for increasing employability as a recent graduate entering the marketing field. Here's what this means for you. You gain a framework for positioning yourself as a low-risk, high-reward candidate who stands out from every other applicant holding the same diploma. You'll also learn these concepts: how certifications…
Mark asks, “For a business professional, what are the personal measurements we should be using to improve our ‘game’ and remain relevant? Does anybody out there have metrics on yourself?” This is an important question; the answers will depend on how self-aware you are. I use a framework I first saw from my friend and…
Natasha asks, “I found out that SERP for your name is shared with a namesake, an actor. I wonder, what would you recommend to someone in a similar situation, but who doesn’t have online presence of your magnitude, and just starts working on a personal brand and sees that an influential namesake occupies most of…
Summary In today's episode, I walk through how to build a personal brand when a famous namesake dominates search results and how to compete in an era of AI-generated content. Here's what this means for you. You gain a clear roadmap for claiming your digital identity and future-proofing your brand before machine-written content floods the…
Bruno asks, “What is your main advice to someone getting started on building a reputation and working on personal branding in 2019?” Search is back on top of the pile when it comes to people finding us and driving traffic. Watch the video and take these 5 steps to build your personal brand and reputation…
Brian asks, “What are you currently carrying/using on the road for video?” Great question. For the most part, I’m doing two primary functions with video on the road – documentation of stuff and capturing my talks. For the former, all you really need is a smartphone with a decent camera. For the latter, here’s what…
IBM THINK 2018 is only a half-dozen weeks away, the largest gathering of technology, business, and development in the entire IBM ecosystem. It’s a mashup of shows like Interconnect, Amplify, Vision, and World of Watson and promises to bring hundreds of thousands of our data-minded tribe to Las Vegas. I’ll be speaking at THINK at…
