Category: Personal branding

  • Mind Readings: Making a Podcast with Generative AI, Part 4

    Summary In today's episode, I walk through the post-production process for a podcast created with generative AI, covering audio leveling, compression, and transcript-based editing in Adobe Premiere. Here's what this means for you. You gain a practical workflow that turns raw AI interviews into polished, professional-sounding episodes while preserving your unique human voice. You'll also…

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  • You Ask, I Answer: Safe Artificial General Intelligence?

    Summary In today's episode, I explain why fears about superintelligent AI are overblown distractions that hide the real dangers happening right now. Here's what this means for you. You'll understand that income erosion, not robot overlords, is the actual threat you face today as companies chase profit maximization. You'll also learn these concepts: how generative…

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  • Mind Readings: Authenticity, AI, and Showing Your Work

    Summary In today's episode, I explore why showing your work publicly has become essential for proving authenticity in the age of generative AI and cheap content marketplaces. Here's what this means for you. You'll discover how creating a public audit trail of your creative process protects your brand reputation and provides undeniable proof of authorship.…

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  • You Ask, I Answer: Why Don’t I Use Generative AI More?

    Summary In today's episode, I explain my decision to limit the use of generative AI in my personal content creation. Here's what this means for you. You can master the art of deciding when to automate and when to remain authentically human. You'll also learn these concepts: how the Trips framework evaluates task suitability, why…

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  • Mind Readings: The Vital Importance of Personal Brand in the Age of AI

    In today’s episode, we’ll discuss why your personal brand is your best defense in the age of AI. You’ll learn how strong relationships can make you irreplaceable. You’ll discover the key questions to ask yourself to uncover your unique value proposition. Get ready to build the skills and mindset that will set you apart. Can’t…

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  • Mind Readings: The Vital Importance of Personal Brand in the Age of AI

    Summary In today's episode, I make the case for why personal brand serves as critical insurance against AI disruption to your career. Here's what this means for you. You learn that doubling down on what makes you uniquely human protects your professional value when machines can replicate almost everything else. You'll also learn these concepts:…

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  • So What? Updating your media kit

    Summary In today's episode, I walk through how to build and update a media kit using the 5P framework and generative AI assistance. Here's what this means for you. You learn how to assemble audience metrics, craft persona-driven bios and introductory letters, and use your own data to attract sponsors, advertisers, and event planners. You'll…

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  • New FREE LinkedIn Course For Job Seekers

    Summary In today's episode, I announce a completely free edition of my Power Up Your LinkedIn course as a response to the wave of layoffs making headlines right now. Here's what this means for you. You get research-backed guidance built directly from LinkedIn's own engineering papers rather than recycled social media tips, so you can…

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  • So What? YouTube Handles and what marketers should know

    Summary In today's episode, I break down what YouTube handles are, why marketers need to pay attention right now, and what to actually do once yours becomes available. Here's what this means for you. You'll avoid losing your preferred handle to someone else and you gain a new data signal for social listening and influencer…

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  • Almost Timely News, 3-July-2022: Helping Causes, Personal Brand Strategy

    Almost Timely News, 3-July-2022: Helping Causes, Personal Brand Strategy (7/3) :: View in Browser Take my new Google Analytics 4 for Marketers Course » Watch This Newsletter On YouTube Click here for the video version of this newsletter on YouTube » Click here for an MP3 audio only version » What’s On My Mind: You…

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