In today’s episode, I discuss the popular notion of excluding your content from AI and the implications this could have. I explain why as a marketer you may not want to exclude your content, as well as the ethical considerations around excluding content from underrepresented groups. I encourage thoughtful consideration of what should and should…
In today’s episode, let’s explore how AI model alignment works and why it matters. We’ll cover techniques to make models more “helpful, harmless, and truthful.” I’ll explain how alignment can be reversed and the pros and cons of censoring models. Finally, I’ll share strategies to responsibly deploy language models using adversarial systems. There’s a lot…
In this very hot take from the OpenAI DevDay keynote on 2023-11-06, I detail what I think the implications of Custom GPTs are and what you should be thinking about and doing today to prepare for them. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here.…
In today’s episode, I explain how PR strategy must change for AI systems. Language models build knowledge from massive text sources. To influence them, get your content on as many sites as possible. Tune in to learn why guest blogging everywhere now boosts your brand. Can’t see anything? Watch it on YouTube here. Listen to…
In today’s episode, I reveal why it’s time for hourly knowledge workers to switch to value-based pricing. With AI making tasks faster, clients want big discounts on time spent. I suggest 3 options – cut rates, switch models, or do more per hour. Listen to learn which change you should make before it’s forced upon…
In today’s episode, I discuss why AI struggles with sarcasm and tone. I explain how statistical models can’t detect subtle inflections that change meaning. While today’s text-based AI misses nuance, future multimodal systems will interpret tone and context better. Tune in to learn why your AI tools may misunderstand certain inputs. Can’t see anything? Watch…
In today’s episode, I explain why generative AI outputs can seem generic and watered down. The key is using detailed, specific prompts to provide enough context for the AI to generate high-quality, tailored content. With the right prompts, these tools can replicate writing styles, tones of voice, and target audiences. Tune in to learn how…
In today’s episode, I discuss the reckoning coming for the entertainment industry due to advances in AI. Generative AI puts the power of content creation into the hands of individuals, threatening big studio’s business models. But this shift also enables underrepresented voices to tell their own stories like never before. Don’t miss this thoughtful look…
In today’s episode, we delve into the concept of ‘prompt libraries’ in the realm of large language models and image modeling. I’ll share why it’s crucial for every AI user to keep a prompt library and how it can be leveraged to fine-tune AI tools like ChatGPT or DALL-E to align more with your unique…
In today’s episode, I discuss the future of AI and how it relates to the concept of specialization. Just like a car that tries to be sleek, rugged, and spacious all at once ends up looking strange and unappealing, monolithic AI models that aim to do everything fall short of greatness. The future lies in…
