Patrick asks, “What skills will increase your odds of getting hired as a marketer in 2018?” To answer this question, we need to understand the marketing lifecycle and where our particular skills map to it. What area or areas do you specialize in? What areas are you weak in? Watch the video for the full
Max asks, “Should I hire a digital marketing agency? How do I know whether an agency or a hire is best?” This is a complicated question, but a frequent one. We hire agencies or full-time employees for different reasons. The primary reasons to hire agencies are: Theoretically faster scaling (pre-trained talent already in place) Severability
Rob asks, “What writing samples should I have ready if I’m applying for jobs in the PR industry?” Disclosure: I no longer work in the PR industry, and even when I did, I was doing marketing technology. It’s possible things have changed. PR is fundamentally about helping lesser known companies become known, and improving the
Chris Strub asked, “What is the best advice for a marketer just starting out in 2018?” Build the three Ps that we so often talk about at Trust Insights: People: your personal network of people smarter and better than you as well as your peers Process: your golden cookbook of strategies, tactics, and methods of
Ishmael asked, … I see people with no experience get jobs at the top agencies whereas I am struggling. For example, recently I got denied a job due to the fact that I wore a suit and the agency didn’t like that. Do you have an advice as to how I should approach interviews and
What are the top marketing skills of 2017? Let’s look at three trends, three interesting data points that might inform our focus. One: LinkedIn released its overall top job skills of 2017, showing an absence of many marketing skills… … and had this to say: “Demand for marketers is slowing: While marketing skills like marketing
One of the cliches I rather dislike is “That’s a good problem to have!”. As Chancellor Palpatine said once, “Good is a point of view,”. A good problem to have is still a problem, and I’ve got a problem you might be able to solve. At SHIFT Communications, my problem is too many great clients
If you hadn’t heard through other channels, I’m hiring on my Marketing Technology team at SHIFT Communications. Click here to view the YouTube video if you can’t see it above. Why join my team? I’ll tell you why I joined SHIFT and see if the reasons resonate with you. At a conference in 2012, I
