How often do you publish the first draft? If you’re any kind of writer, the answer is hopefully never. Hopefully you spend time revising the first draft to a second draft polishing it and removing the things that you could have done better. So how often do you accept the first draft from AI? The…
AI vendors hate this. You’ll love it. There’s a good chance that 85-90% of what you want to do with generative AI, you can do in a foundation tool like ChatGPT, Gemini, Claude, DeepSeek, etc. A substantial majority of AI companies are little more than wrappers and a nice UI on top of someone else’s…
Summary In today's episode, I discuss how content marketers can protect their organic traffic from Google's generative AI overviews. Here's what this means for you. You can shift your strategy from providing mere answers to offering unique experiences that machines cannot easily replicate. You'll also learn these concepts: why focusing on experiences beats providing static…
Is AI having an effect on jobs? Well, yes. In a new paper from Stanford, “Canaries in the Coal Mine? Six Facts about the Recent Employment Effects of Artificial Intelligence” by Brynjolfsson∗ et. al., researchers dug into AI effects on employment in a VERY well written paper. The highlights: AI hits youngest workers hardest. Workers…
There’s been a lot of confusion about what the new OpenAI gpt-oss models are and what they’re good for. So let’s clear the air a bit. First and foremost, it is NOT a drop-in ChatGPT replacement. It is far too small and has far too little knowledge to be a good all purpose general foundation…
For my sustainability-minded friends, Google has some new data. Gemini has some very cool, very good efficiency numbers in terms of environmental impact. Here’s how much a single prompt costs the environment in Google Gemini: 0.24 watt-hours, equal to 9 seconds of watching TV. 0.03 grams of CO2, equal to 2 breathes you take 0.26…
What if AI is the new radio? This may seem like an absurd analogy, but let’s take a step back 100 years. How did we do marketing a hundred years ago? We had the radio, we had the newspaper, we had word of mouth, we had some direct mail and catalogs. But the big star…
Summary In today's episode, I explain how various technologies approach the challenge of watermarking AI-generated content. Here's what this means for you. You gain the ability to identify machine-made media and understand the importance of transparency. You'll also learn these concepts: how C2PA adds metadata to files, why Google uses SynthID for text and images,…
Deep research isn’t just research. It’s one of THE most powerful tools you have access to, because it’s really just an agent. Here’s a simple example. This morning, I was troubleshooting the marketing automation software we use at Trust Insights. I was getting system errors (it runs on a self-hosted server) and I had a…
