Summary In today's episode, I walk through cleaning up years of accumulated cruft in my Google Analytics and Google Tag Manager setups during a live Saturday night data party. Here's what this means for you. You get a real-world walkthrough of how to audit your own analytics so your site runs leaner, loads faster, and…
Summary In today's episode, I walk through three best practices for building a podcast landing page that converts visitors into listeners. Here's what this means for you. You'll discover how treating your podcast like a product and leading with listener-focused value dramatically improves subscriptions. You'll also learn these concepts: writing a short, unambiguous reason to…
Eric asks, “Here’s my problem: i’ve installed GA using tracking code with the monsterinsights plugin on wordpress for my site. I’ve heard that if i add GTM to track my site this will double website stats and skew my data. As written here by monsterinsights: “implementing Google Analytics with both MonsterInsights and Google Tag Manager…
Summary In today's episode, I walk through whether using Google Tag Manager alongside Google Analytics will double-count your website stats, and I explain the correct way to install it on a WordPress site. Here's what this means for you. You'll gain a clean tracking setup by placing Google Analytics inside a Tag Manager container and…
Will asks, “I’m searching for something that tells me what people click on when they are one of my basic product landing pages. The problem I’m trying to solve: boss says, “I bet this particular button gets a lot of clicks, which means we need to move some of the content on that other page…
Summary In today's episode, I walk through three different ways to track button clicks on your landing pages using Google Analytics, Google Tag Manager, and Google Optimize. Here's what this means for you. You'll be able to pick the right tool for your specific situation instead of manually chasing click data and ending up with…
Summary In today's episode, I show where PDF tracking data appears in Google Analytics after you set it up through Google Tag Manager. Here's what this means for you. You gain a clear map of which reports to check so you can verify your tracking and measure conversions with confidence. You'll also learn these concepts:…
Suzanne asks, “How do you get Google Analytics to show you the name of the pdf being clicked on?” This is a followup to my February 20th video on tracking PDFs as goals in Google Analytics. The short answer is that we have to create a pageview using Google Tag Manager with the built-in Click…
Summary In today's episode, I walk through how to track PDF downloads in Google Analytics using Google Tag Manager. Here's what this means for you. You'll be able to see exactly which PDFs visitors click on and treat them as page views just like any other page on your website. You'll also learn these concepts:…
Summary In today's episode, I walk you through a simple but often-overlooked marketing task: auditing user access across all your marketing technology platforms. Here's what this means for you. You'll protect sensitive data and stay ahead of regulations like CCPA and GDPR by making sure only authorized people can reach your systems. You'll also learn…
