Summary In today's episode, I explain why screen resolution shows up as "not set" in your Google Analytics reports and walk through the fix using Google Analytics 4 for mobile app tracking. Here's what this means for you. You'll finally see what devices and screen sizes your mobile app users rely on so you can…
Summary In today's episode, I walk through how Google Tag Manager handles goals in Google Analytics 4 and explain why you cannot rely on a single tag to capture every trigger. Here's what this means for you. You walk away with a clear mental model of how tags, triggers, and variables work together so you…
Summary In today's episode, I break down how Google Analytics 4 completely restructures the Universal Analytics hierarchy and explains where all those familiar features like views, goals, and channels ended up. Here's what this means for you. You stop creating new properties for every internal team and instead leverage GA4's data streams and Google Data…
Summary In today's episode, I explain why Google Analytics 4 feels so different from the old version and what that shift means for your workflow. Here's what this means for you. You'll learn to think of GA4 as an analysis engine rather than a reporting tool, which changes where you build your dashboards. You'll also…
Summary In today's episode, I walk through building out a basic marketing technology stack for a personal brand website, covering PHP updates, analytics backup tools, Search Console setup, newsletter configuration, and brand monitoring. Here's what this means for you. You'll see the exact IT gotchas that trip up marketers when assembling infrastructure and how to…
Tristan asks, “How are you getting on with the new Google Analytics 4 interface and data collection?” Google Analytics 4 represents a sea change in how Google thinks of its marketing platform. Instead of an all-in-one application, it’s now part of a suite of 3 major pieces that every marketer will need to consider. Google…
Summary In today's episode, I break down the major changes in Google Analytics 4 and what marketers must do to prepare. Here's what this means for you. You get a clear picture of why GA4 shifts to an event-based model and splits the marketing stack into three distinct tools, so you can start collecting data…
Summary In today's episode, I walk through Google's Core Web Vitals and explain what they mean for your website's search rankings heading into 2021 planning. Here's what this means for you. You gain a practical framework for diagnosing and fixing page speed issues that Google will use as a ranking signal, giving you time to…
Summary In today's episode, I walk through what actually controls website speed and what an SEO company can realistically do to improve it. Here's what this means for you. You get a clear breakdown of the seven technical factors that determine how fast your site loads, so you know exactly where to focus your efforts.…
Summary In today's episode, I break down why you should ditch third-party Instagram link in bio platforms like Linktree and roll your own simple solution instead. Here's what this means for you. You save money, gain control over your data and analytics, and avoid the risk of vendors raising prices or disappearing overnight. You'll also…
