Summary In today's episode, I walk through a practical workflow for extracting insights from qualitative data using generative AI, from scraping Reddit forums to validating course pricing against ideal customer profiles. Here's what this means for you. You gain a repeatable method for turning messy, unstructured customer feedback into actionable strategy grounded in real conversations…
There is no life in AI. Let’s be absolutely clear that people who believe AI to be conscious, to be sentient, to be alive… no. There is no life here. Generative AI is predominantly token prediction. When you use these tools and you look under the hood at what’s going on, when you go behind…
Summary In today's episode, I explain how to integrate generative AI with various analytics tools beyond Google Analytics. Here's what this means for you. You can harness the power of any data source with an API to automate your insights and decision-making. You'll also learn these concepts: why generative AI struggles with direct math, how…
Here’s an unusual maxim in the world of agentic AI that’s largely true: two smaller, less smart models > one big model The cornerstone of modern agentic AI – meaning AI done with agents, little self-driving apps – is that we get better results from quantity than quality. That seems counterintuitive, but it generally holds…
Summary In today's episode, I explain how to integrate different software systems with artificial intelligence. Here's what this means for you. You gain the ability to connect your existing tools and data to AI to automate complex workflows. You'll also learn these concepts: how Model Context Protocol enables chat-based extensions, how middleware facilitates backend API…
Summary In today's episode, I explain why the best marketing agents are the ones you build personally rather than those you purchase from others. Here's what this means for you. You gain a lasting strategic advantage by creating custom tools that reflect your unique business processes and data. You'll also learn these concepts: the three-level…
What if AI is the new radio? This may seem like an absurd analogy, but let’s take a step back 100 years. How did we do marketing a hundred years ago? We had the radio, we had the newspaper, we had word of mouth, we had some direct mail and catalogs. But the big star…
Summary In today's episode, I examine whether creators should disclose the use of AI tools during their creative process. Here's what this means for you. You can build stronger audience trust and clarify your ownership of human-made content through honest disclosure. You'll also learn these concepts: how transparency strengthens audience relationships, why disclosure aids in…
Almost Timely News: 🗞️ How to Determine Compensation with AI (2025-09-07) :: View in Browser The Big Plug 🇬🇧 There are only 14 seats left for my full day workshop in London, England, on 31 October! 👁️ Register for our new online course, the AI-Ready Strategist, now available! Content Authenticity Statement 100% of this week’s…
