_Almost Timely News: 🗞️ How To Measure Whether AI Will Take Your Job (2026-03-15) :: View in Browser_ The Big Plug 👉 I’ve got a new course! GEO 101 for Marketers. 👉 Just updated! The Unofficial LinkedIn Algorithm Guide, March 2026, now with new information straight from LinkedIn! Content Authenticity Statement 100% of this week’s…
Summary In today's episode, I break down Trust Insights' six-level framework for measuring AI proficiency and explain why most companies are grading their teams against the wrong yardstick. Here's what this means for you. You stop comparing your staff to AI researchers and start mapping proficiency to the actual responsibilities of each role inside your…
Why do AI projects fail? Most of the time, it’s not the technology. It’s everything that goes with the technology. Imagine getting a brand new car, something nice like the BYD U9 Extreme. Goes up to 308 MPH / 496 KPH. Torque vectoring, 3000 HP, 4 electric motors. US $252K new. And you use it…
Summary In today's episode, I explain how to avoid generic, salesy AI-generated landing pages by providing better context. Here's what this means for you. You will master the art of prompting AI to create authentic, high-converting landing pages tailored to your specific audience. You'll also learn these concepts: how to define brand standards for AI…
I share this at this morning’s Tourism Industry Association of Alberta (TIAA) keynote: The distance to done is getting shorter by the day. Basic workflows in tools like ChatGPT get things done faster than without, for many tasks. Gems, GPTs, n8ns, makes, etc. all shorten that distance, accelerating progress. But agents? Agents are the fastest…
Summary In today's episode, I explore the best AI tools and prompting techniques for designing high-quality infographics. Here's what this means for you. You gain the ability to turn raw data into stunning, professional visual assets using simple AI workflows. You'll also learn these concepts: how to choose between static and editable HTML graphics, why…
What if AI told you how to be better at AI? For the folks using Claude Code, that’s a reality now. The latest versions of Claude Code have a deceptively simple command: /insights (bonus points because we at Trust Insights love that word) It goes through your recent use of Claude Code and then does…
Summary In today's episode, I explain why AI often produces generic slogans and how you can prompt it to create distinctive brand identities. Here's what this means for you. You will learn how to bypass boring, high-probability language to capture your audience's attention. You'll also learn these concepts: how probability engines limit creativity, how psychographic…
