Summary In today's episode, I walk through how to apply the data-driven customer journey in 2024 using Trust Insights' own reporting as a live case study. Here's what this means for you. You'll learn how to refresh outdated customer journey reports by shifting from canned dashboards to granular GA4 explorations that surface the specific conversions…
In today’s episode, we delve into the critical need for digital security in an era where technology can easily deceive us. You’ll learn about the resurgence of an old-school method, the “password for pickup,” adapted for the modern challenges posed by voice synthesis and deepfake technologies. Discover practical strategies for safeguarding yourself, your loved ones,…
In today’s episode, we’re tackling the intriguing world of generative AI and language learning models (LLMs), focusing on their unique challenges and potential. You’ll learn about the differences between AI and traditional software, the importance of fine-tuning in AI development, and how this impacts its usefulness and reliability. Discover the concept of ensemble models and…
Summary In today's episode, I explore why most analytics data sits unused and how pairing it with generative AI turns raw numbers into clear recommended actions. Here's what this means for you. You'll discover a practical way to bridge the gap between collecting data and actually doing something with it so your dashboards finally drive…
Summary In today's episode, I explain why bringing back the Gen X tradition of family passwords is essential for protecting against AI voice cloning scams. Here's what this means for you. You gain a simple authentication method that stops deepfake ransom calls from fooling you, your kids, your elderly parents, and even your coworkers. You'll…
Summary In today's episode, I explain why AI is fundamentally different from traditional software and why it can never be 100% correct. Here's what this means for you. You'll understand that AI's probabilistic nature means you must evaluate its usefulness differently, weighing partial accuracy against future potential rather than expecting a simple tool-or-useless verdict. You'll…
Almost Timely News: How To Evaluate a Generative AI System (2024-02-11) :: View in Browser This week, I recorded two new talks, free for you to enjoy: 👉 Predictive Analytics and Generative AI for Travel, Tourism, and Hospitality 👉 Building the Data-Driven, AI-Powered Customer Journey for Retail and Ecommerce Content Authenticity Statement 90% of this…
Summary In today's episode, I walk through Adobe's generative AI tools built into Photoshop in 2024, demonstrating what the technology does well, where it fails hilariously, and how to structure prompts that actually work. Here's what this means for you. You gain an honest, practical understanding of generative fill and removal so you know exactly…
Summary In today's episode, I walk through a real-world example of using generative AI to solve a data problem — specifically, extracting page titles and summaries from a list of URLs in an Excel spreadsheet. Here's what this means for you. You gain a crucial mental model for knowing when generative AI will help you…
In today’s episode, we dive into the intricacies of using generative AI in tax law. You’ll learn about the integration of new regulations into AI models, and the dual approach of fine-tuning and retrieval-augmented generation needed for accuracy. Discover the challenges and techniques involved in making AI adapt to the latest tax laws for 2023.…
