Category: Ethics

  • You Ask, I Answer: How to Regulate Generative AI?

    Summary In today's episode, I explain why we cannot regulate generative AI technology itself and what we should do instead. Here's what this means for you. You discover that since open source models make the technology uncontrollable, society must instead regulate outcomes by adding penalty multipliers to existing laws. You'll also learn these concepts: why…

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  • You Ask, I Answer: Misinformation Risks with ChatGPT?

    Summary In today's episode, I break down whether ChatGPT poses real misinformation risks for marketers and what ethical guardrails actually matter. Here's what this means for you. You stop fearing off-the-shelf AI misuse and instead focus on telling the truth and using these tools in alignment with your values. You'll also learn these concepts: why…

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  • You Ask, I Answer: Why Representation Matters?

    Summary In today's episode, I break down what representation truly means and why it matters far beyond surface-level diversity. Here's what this means for you. You'll discover how seeing people like yourself in positions of power unlocks potential you might not have known existed for you. You'll also learn these concepts: how diverse representation signals…

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  • Mind Readings: Voluntary Content Grades and AI

    Summary In today's episode, I propose a voluntary content grading system for AI-generated work, drawing lessons from how the MPAA once kept government regulators at bay through self-labeling. Here's what this means for you. You gain a simple, practical framework for tagging content as AI-led, AI-assisted, or purely human, which builds reader trust and may…

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  • Mind Readings: AI Bill of Rights, Part 5: Human Alternatives, Consideration, and Fallback

    Summary In today's episode, I break down the fifth and final principle of the AI Bill of Rights covering human alternatives, consideration, and fallback in automated systems. Here's what this means for you. You gain a clear framework for ensuring humans always retain the final say and the ability to override any AI system you…

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  • Mind Readings: AI Bill of Rights, Part 4: Notice and Explanation

    Summary In today's episode, I cover part four of the AI Bill of Rights, focusing on the notice and explanation principle and why automated systems must reveal how they reach decisions that affect you. Here's what this means for you. You gain a practical way to evaluate whether your marketing and AI tools create hidden…

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  • Mind Readings: AI Bill of Rights, Part 2: Algorithmic Discrimination Protections

    Summary In today's episode, I break down the algorithmic discrimination protections from the White House's proposed AI Bill of Rights and walk through real-world cases of biased automated systems. Here's what this means for you. You'll gain a clear framework for spotting hidden bias in your marketing, lead scoring, and customer segmentation systems before regulators…

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  • Mind Readings: AI Bill of Rights, Part 1: Safe and Effective Systems

    Summary In today's episode, I break down the first of five fundamental rights from the White House's proposed AI Bill of Rights, focusing on safe and effective systems. Here's what this means for you. You gain a practical framework for evaluating whether your AI and marketing automation tools meet ethical and legal standards. You'll also…

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  • You Ask, I Answer: What is Identity Marketing?

    Summary In today's episode, I break down what identity marketing really means, walk through vivid examples from Harley Davidson to political tribalism, and explore both its marketing power and its societal risks. Here's what this means for you. You gain a sharper lens for deciding whether fusing your brand to a customer's identity will lock…

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  • Mind Readings: What Is Appropriate

    Summary In today's episode, I break down the debate over what's appropriate to post on LinkedIn and in the workplace, and offer a simple framework for deciding for yourself. Here's what this means for you. You'll get a clear benchmark that cuts through the noise of self-appointed content police and helps you post with confidence.…

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