Summary In today's episode, I walk through a year-over-year analysis of FBI hate crime data comparing 2017 to 2018 and reveal what the numbers actually say versus what they appear to say. Here's what this means for you. You'll see how a metric can look great on paper while the underlying data quality quietly collapses…
Oz asks, “There’s still the ethical questions that my marketing friends avoid: should Google even have all that data? How ethical is it to use that data? What about pending legislation that would hopefully criminalize lots of common data acquisition methods?” Two points I think are super important: minimum viable data, and behavior rather than…
Summary In today's episode, I unpack the ethical questions around Google's consumer data collection and what marketers should do about it. Here's what this means for you. You can cut your legal risk and boost your results by collecting only the data you can prove matters to your outcomes. You'll also learn these concepts: minimum…
Summary In today's episode, I explore how marketers can ensure the ethical use of AI by grounding decisions in utilitarian principles and examining their company's moral foundation before adopting powerful tools. Here's what this means for you. You learn that AI amplifies existing behavior rather than creates new ethics, so your organization's character determines whether…
Summary In today's episode, I tackle how to keep bad actors from weaponizing AI and explain why the technology itself is neither magical nor uniquely dangerous. Here's what this means for you. You gain a grounded mental model of AI as straightforward math, which frees you to evaluate real risks and practical uses without falling…
Summary In today's episode, I share my thoughts on an AI-powered baby monitor and break down the key concerns parents should weigh before buying one. Here's what this means for you. You gain a clear framework for evaluating any AI product by examining its production data privacy and training data quality. You'll also learn these…
Summary In today's episode, I walk through six principles for being an ethical marketer who still uses data effectively to understand and serve customers. Here's what this means for you. You can build powerful marketing analytics while fully respecting privacy regulations and customer trust. You'll also learn these concepts: why collecting only the minimum necessary…
