Summary In today's episode, I explain why you should avoid using AI to simply summarize industry reports and how to create more impactful content instead. Here's what this means for you. You gain the ability to build authority and avoid intellectual property risks by providing your own unique perspective. You'll also learn these concepts: the…
Almost Timely News: 🗞️ Why Deep Fakes Are So Dangerous (2025-10-26) :: View in Browser The Big Plug 👉 Watch my MAICON 2025 session, From Text to Video in Seconds, a session on AI video generation! Content Authenticity Statement 95% of this week’s newsletter was generated by me, the human. You will see bountiful AI…
Summary In today's episode, I explain how to navigate the complicated world of AI ethics by grounding your decisions in personal belief. Here's what this means for you. You gain the ability to make informed choices about which AI tools and companies you choose to support. You'll also learn these concepts: the three main schools…
Summary In today's episode, I explore the ethical responsibilities marketers and SEO professionals face when integrating AI into their workflows. Here's what this means for you. You can use AI tools effectively without compromising your brand's reputation or professional integrity. You'll also learn these concepts: the evolution of white hat and black hat SEO in…
Summary In today's episode, I discuss how to maintain trust as AI makes it easy for bad actors to spread fake information. Here's what this means for you. You gain practical ways to protect your brand and verify content in an increasingly deceptive digital landscape. You'll also learn these concepts: the risks of astroturfing via…
Summary In today's episode, I examine whether creators should disclose the use of AI tools during their creative process. Here's what this means for you. You can build stronger audience trust and clarify your ownership of human-made content through honest disclosure. You'll also learn these concepts: how transparency strengthens audience relationships, why disclosure aids in…
Summary In today's episode, I address the ecological and ethical concerns clients often raise regarding the environmental impact of generative AI. Here's what this means for you. You can confidently navigate difficult client conversations by understanding the actual resource footprint of AI and the economic drivers of its sustainability. You'll also learn these concepts: how…
Summary In today's episode, I walk through hands-on benchmark testing of AI bias across three large language models using identical prompts that differ only by gender-coded names. Here's what this means for you. You'll gain a repeatable testing framework you can apply to any AI tool to detect protected-class bias before it poisons your outputs.…
Summary In today's episode, I conduct an after-action review of a generative AI project used to migrate Substack posts to WordPress. Here's what this means for you. You can refine your own AI-driven development workflows by studying the practical lessons from this implementation. You'll also learn these concepts: performing effective after-action reviews, specifying user interface…
Summary In today's episode, I walk through how to use generative AI for voice generation, from selecting the right tool to preparing text that sounds natural when read aloud by a machine. Here's what this means for you. You'll discover a practical framework for deciding when AI voice makes sense for your business and when…
