When Did the 2020 Pandemic Recession Start?
When we look back, we will note that the recession began the week of February 16-23, 2020. That’s when the VIX, which was already unsettled, really took off, and Treasuries took a nosedive. Data from the St. Louis Federal Reserve Bank, displayed on a logarithmic...You Ask, I Answer: Digital Marketing in Recessions and Predictive Analytics
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the...You Ask, I Answer: Undervalued Business Trends
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the...You Ask, I Answer: Are We Entering a Recession?
Mohammed asks, “Are we entering a recession? Is a recession looming?” This was also the subject of a trending topic on LinkedIn. To understand the greater economic picture, we need to look at a basket of metrics. Watch the video for my analysis of almost...Artificial Intelligence and Creative Destruction
I had the privilege to speak to college students recently at Wheaton College, thanks to Professor CC Chapman’s invitation, about the role and impact of artificial intelligence on the marketing profession. During the Q&A, one of the students asked,...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
