by Christopher S Penn | Mar 12, 2020 | Economy
VIX at 72. Market in a panic. Last time this happened, Bear Stearns and Lehman Brothers gave up the ghost, and the Great Recession was underway. Action to take: nothing. Seriously, nothing. At least as it relates to the stock market itself. Wall Street isn’t...
by Christopher S Penn | Mar 11, 2020 | Economy
When we look back, we will note that the recession began the week of February 16-23, 2020. That’s when the VIX, which was already unsettled, really took off, and Treasuries took a nosedive. Data from the St. Louis Federal Reserve Bank, displayed on a logarithmic...
by Christopher S Penn | Dec 19, 2018 | Data Science, Economy, Marketing, Predictive Analytics, Strategy
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the...
by Christopher S Penn | Nov 14, 2018 | Business, AI, Artificial Intelligence, Economy, Marketing, Strategy
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the...
by Christopher S Penn | Jun 26, 2018 | Economy, analytics, Data, Marketing
Mohammed asks, “Are we entering a recession? Is a recession looming?” This was also the subject of a trending topic on LinkedIn. To understand the greater economic picture, we need to look at a basket of metrics. Watch the video for my analysis of almost...
by Christopher S Penn | Feb 8, 2018 | AI, Artificial Intelligence, Economy, Machine Learning, Marketing
I had the privilege to speak to college students recently at Wheaton College, thanks to Professor CC Chapman’s invitation, about the role and impact of artificial intelligence on the marketing profession. During the Q&A, one of the students asked,...