by Christopher S Penn | Mar 16, 2020 | Economy
VIX closes at 82.69, highest close ever in market history. The VIX, or Chicago Board Options Exchange Volatility Index, is often called the Fear Index, as to how afraid investors are of current market conditions. In the 30 years the VIX has been around, the highest it...
by Christopher S Penn | Mar 15, 2020 | Economy
In 2008, the problem was a loss of faith in the financial system. People believed their money to be unsafe. Bear Stearns and Lehman Brothers went belly-up, and it was only a matter of time before the ripple effects hit every financial institution. Consumers and...
by Christopher S Penn | Mar 12, 2020 | Economy
VIX at 72. Market in a panic. Last time this happened, Bear Stearns and Lehman Brothers gave up the ghost, and the Great Recession was underway. Action to take: nothing. Seriously, nothing. At least as it relates to the stock market itself. Wall Street isn’t...
by Christopher S Penn | Mar 11, 2020 | Economy
When we look back, we will note that the recession began the week of February 16-23, 2020. That’s when the VIX, which was already unsettled, really took off, and Treasuries took a nosedive. Data from the St. Louis Federal Reserve Bank, displayed on a logarithmic...
by Christopher S Penn | Dec 19, 2018 | Data Science, Economy, Marketing, Predictive Analytics, Strategy
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the...
by Christopher S Penn | Nov 14, 2018 | Business, AI, Artificial Intelligence, Economy, Marketing, Strategy
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the...