Fighting The Last War With Quantitative Easing
In 2008, the problem was a loss of faith in the financial system. People believed their money to be unsafe. Bear Stearns and Lehman Brothers went belly-up, and it was only a matter of time before the ripple effects hit every financial institution. Consumers and...Economics: VIX at 72. Now What?
VIX at 72. Market in a panic. Last time this happened, Bear Stearns and Lehman Brothers gave up the ghost, and the Great Recession was underway. Action to take: nothing. Seriously, nothing. At least as it relates to the stock market itself. Wall Street isn’t...When Did the 2020 Pandemic Recession Start?
When we look back, we will note that the recession began the week of February 16-23, 2020. That’s when the VIX, which was already unsettled, really took off, and Treasuries took a nosedive. Data from the St. Louis Federal Reserve Bank, displayed on a logarithmic...You Ask, I Answer: Digital Marketing in Recessions and Predictive Analytics
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the...You Ask, I Answer: Undervalued Business Trends
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the...AI for Marketers Book
In this all-new, completely-rewritten Third Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
