Category: Economy
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You Ask, I Answer: Small Business Recovery Advice?
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any business was cash flow. Positive cash flow meant you stayed…
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You Ask, I Answer: Economic Forecast For The Pandemic Recession?
Michael asks, “Hey chris, What is your current opinion on Job losses, Economy shrinkage, Duration, Real estate values, Were that puts us in comparison to whatever the last comparable date” We’re in uncharted territory for the most part here. We do know it’ll be bad. We know unemployment will be high. We know the recession…
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Keeping The Faith in the Financial System
Let’s talk about faith for a moment. What is the thing we place the greatest faith in today, as a civilization? It isn’t a particular deity. It isn’t the notion of country. It isn’t ourselves. What we place the greatest faith of all in is money. We believe that money has value. When we fork…
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VIX at 82. Next Steps For The Economy?
VIX closes at 82.69, highest close ever in market history. The VIX, or Chicago Board Options Exchange Volatility Index, is often called the Fear Index, as to how afraid investors are of current market conditions. In the 30 years the VIX has been around, the highest it previously closed was 79 during the start of…
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Fighting The Last War With Quantitative Easing
In 2008, the problem was a loss of faith in the financial system. People believed their money to be unsafe. Bear Stearns and Lehman Brothers went belly-up, and it was only a matter of time before the ripple effects hit every financial institution. Consumers and businesses panicked, trying to get to cash as quickly as…
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Economics: VIX at 72. Now What?
VIX at 72. Market in a panic. Last time this happened, Bear Stearns and Lehman Brothers gave up the ghost, and the Great Recession was underway. Action to take: nothing. Seriously, nothing. At least as it relates to the stock market itself. Wall Street isn’t Main Street. Unless you’re a day trader, this information shouldn’t…
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When Did the 2020 Pandemic Recession Start?
When we look back, we will note that the recession began the week of February 16-23, 2020. That’s when the VIX, which was already unsettled, really took off, and Treasuries took a nosedive. Data from the St. Louis Federal Reserve Bank, displayed on a logarithmic scale.
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You Ask, I Answer: Design, Marketing, and AI?
Mark asks, “What’s your take on how AI will impact design, like GANs, UX research?” This is a great question because there’s a ton of theory and speculation in the general media, but not a ton of practical applications. Watch this video for tools and examples of generative adversarial networks, transformers, and other AI techniques…
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You Ask, I Answer: Digital Marketing in Recessions and Predictive Analytics
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the wall – a recession in 12-18 months driven in part by inept economic policies. Thus,…
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You Ask, I Answer: Undervalued Business Trends
Jon asks, “What’s the most undervalued trend in business that marketers aren’t grasping?” There are two answers here in terms of business trends. One of them should have you a little worried. The other should either make you cheer or scare the crap out of you, depending on your business model. Find out what they…