Summary In today's episode, I talk with Christy Hiler, president and owner of Cornette, about her initiative called Own It, which shines a light on the lack of female ownership in the advertising business. Here's what this means for you. You discover why fewer than 1% of US ad agencies are women-owned compared to roughly…
Summary In today's episode, I explain why Google Analytics 4 cannot configure demographic data for non-binary genders and offer a practical workaround for collecting it yourself. Here's what this means for you. You can gather first-party demographic data directly from your users and use it to model whether gender actually impacts your business outcomes. You'll…
In today’s Mind Readings, some thoughts about the flip side of representation. As a member of a minority, you are an ambassador to the general population for your subgroup, so give some thought to how you convey that. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio…
Summary In today's episode, I explore why representation and ambassadorship are two sides of the same coin and how being a member of any minority group carries an implicit duty to represent it well. Here's what this means for you. You gain a sharper awareness of how your everyday conduct shapes other people's perceptions of…
There are four levels of diversity and inclusion in terms of what outcomes we should realistically expect. Only one of the four is achievable. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to…
Summary In today's episode, I walk through the four levels of diversity and inclusion and explain why most diversity initiatives set unrealistic expectations for the people involved. Here's what this means for you. You gain a realistic framework for designing workplace diversity programs that focus on achievable goals like civil interaction rather than forcing emotional…
