Stephanie asks, “How do you see content marketing evolving in the future?” AI will produce much more of it, and our role will be as prompters and editors. We already see this with tools like Nvidia’s GauGAN, the GPT family of language generators, and the AIVA music composition system. When you look at the quality…
Summary In today's episode, I explore how AI and machine learning are reshaping content marketing and why marketers must pivot from doing the work to directing it. Here's what this means for you. You gain a clear view of the strategic role that keeps you valuable as machines take over content production, editing, and QA.…
Erika asks, “What are your tips and best practices for topic and keyword research in content marketing?” It depends on the size of the content and how much domain expertise you have. Scale your research efforts to the level of risk the content poses and how important it is that you get it right. Can’t…
Summary In today's episode, I walk through how to approach topic and keyword research for content marketing based on risk level, domain expertise, and content size. Here's what this means for you. You gain a framework for deciding how much research depth your content actually requires before you ever open a keyword tool. You'll also…
Leah asks, “What do you recommend for an affordable stock photos / stock footage site?” You get what you pay for doesn’t necessarily apply to stock photos, because sometimes you get a lawsuit and those are fairly expensive. What should you do? Roll your own, for legal reasons. Can’t see anything? Watch it on YouTube…
Marya asks, “Would I ever need that old link to have “permanence” online and history? By changing this to an updated “new” link, do I lose any ‘clout’ or historical SEO points if I take them ‘away from the past’ and ‘borrow them for the future?’” As long as links are redirected properly, you shouldn’t…
Summary In today's episode, I explain why you don't need to keep old URLs when recycling blog content and how proper redirects preserve your SEO value. Here's what this means for you. You gain a clear strategy for refreshing winning posts without losing search rankings or wasting effort on outdated links. You'll also learn these…
Summary In today's episode, I walk through how to summarize long-form text using the T5 Large Transformer model inside Google Colab. Here's what this means for you. You gain a hands-on workflow for turning podcasts, transcripts, and blog posts into concise, original summaries without manually rewriting them. You'll also learn these concepts: how abstractive summarization…
Joe asks, “How do you conduct research for a new content marketing project? Where do you start, what steps do you take, and what systems do you use to organize your research and findings?” It really depends on the project and how much depth I need to go into. How much detail do you need?…
Summary In today's episode, I break down how to research and organize content for a new marketing project based on scope and deliverable. Here's what this means for you. You'll build a repeatable system that scales your research depth so smaller projects stay lean and larger ones never miss critical pieces. You'll also learn these…
