Summary In today's episode, I walk through how to set meaningful KPIs for your community management team in 2020, going beyond basic response time metrics. Here's what this means for you. You'll learn why community management differs from customer service and requires its own measurement framework focused on loyalty, evangelism, and long-term growth. You'll also…
Summary In today's episode, I walk through the idea of giving away "non-essential secrets" – small but useful marketing tricks that won't hurt your competitive edge. Here's what this means for you. You'll build community goodwill and earn a reputation as a generous expert by sharing simple, non-public tips that help others work smarter. You'll…
Summary In today's episode, I explore where to go to get smarter by examining communities, learning resources, and the driving forces behind continuous professional growth in marketing and data science. Here's what this means for you. You discover that solving a real customer problem fuels meaningful learning and stops complacency in its tracks. You'll also…
Summary In today's episode, I walk through how to build a personal brand when a famous namesake dominates search results and how to compete in an era of AI-generated content. Here's what this means for you. You gain a clear roadmap for claiming your digital identity and future-proofing your brand before machine-written content floods the…
