Summary In today's episode, I cover three old-school podcast marketing techniques from the 2004 to 2010 era that deserve to make a comeback. Here's what this means for you. You can rediscover community-driven growth strategies that helped podcasts thrive long before the medium became a commercial enterprise. You'll also learn these concepts: how trading promo…
When you feel disconnected, it’s time to find a heartbeat. Here’s how. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher Penn 0:15…
Summary In today's episode, I break down the concept of demand interception and explain why it outperforms traditional demand generation for most marketers. Here's what this means for you. You get a practical framework for capturing demand that already exists rather than spending time and money convincing people they have a problem they may not…
Summary In today's episode, I explain how to demonstrate the long-term value of a marketing community to clients when a single campaign shows higher engagement but lower impact. Here's what this means for you. You gain a framework for proving community ROI using analytics, attribution modeling, and share-of-mind metrics that justify continued investment. You'll also…
Summary In today's episode, I compare Slack and Discord communities using inbound link data from SEO software. Here's what this means for you. You'll discover which platform suits your marketing audience based on community size, growth, and topical focus. You'll also learn these concepts: how code reusability speeds up analysis across datasets, why Discord's pandemic-era…
Summary In today's episode, I explain two efficient ways to find online groups targeted at a specific audience without relying on basic demographic searches. Here's what this means for you. You'll learn how to use specialized jargon to uncover niche communities and sub-segments that standard keyword searches miss. You'll also learn these concepts: how every…
