You Ask, I Answer: Success for Finance Professionals in an AI World
Ashley asks, “Assuming everyone adopts AI what will separate finance professionals that are the most successful from everyone else? What will they do differently?” We review the core promises of AI, what AI is and isn’t good at, and what AI is bad at...You Ask, I Answer: Marketing Career Focus Choices
Magdalena asks, “What should be marketers’ main focus – numbers or creativity and innovation? Why?” The idea of asking someone to choose being qualitative or quantitative is inadvisable. People have natural aptitudes, and asking them to focus on...You Ask, I Answer: Why Be a Marketer in 2018?
Patrick asks, “Why should people pursue a career as a marketer in 2018?” Interesting question. I’m not sure people SHOULD pursue marketing careers. Pursue a marketing career only if that’s what you enjoy doing. The soul of marketing is...You Ask, I Answer: Marketing Skills That Help You Get Hired
Patrick asks, “What skills will increase your odds of getting hired as a marketer in 2018?” To answer this question, we need to understand the marketing lifecycle and where our particular skills map to it. What area or areas do you specialize in? What...You Ask, I Answer: How To Make Red Profile Borders on LinkedIn
Judi asks, “How do you get the red circle around your profile picture on LinkedIn?” The red profile border is a neat human trick I learned a while back; I like it because it sets your profile photo apart in the feed, and the red is exactly the same color...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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