by Christopher S Penn | Feb 18, 2022 | Mind Readings, Business, Careers, Jobs, Marketing
I was helping a friend with some job searches this week on LinkedIn and the number of “entry level” jobs requiring 1-3 years of experience and a skills list as long as my arm was obscene. Those are not entry level jobs. Why do companies do this? They want...
by Christopher S Penn | Dec 9, 2020 | Careers, Marketing, Marketing Data Science
Heather asks, “If you had the ability to add an engineer to your team, with a penchant for data analysis and interest in SEO but no marketing/comms background or experience, what are some ways you would use them?” That’s an interesting question...
by Christopher S Penn | Oct 5, 2020 | Careers, Education, Marketing
Mark asks, “Do you need a college degree to succeed in marketing?” Like any profession, success in marketing is about combining knowledge plus practical application to generate experience. How you obtain those pieces is up to you, but for many employers, a...
by Christopher S Penn | Aug 11, 2020 | AI, Artificial Intelligence, Business, Careers, Education, Management, Marketing
Mbeiza asks, “Merging Liberal arts with science helps make what one has to offer unique. How can I merge the liberal arts with what I want to do in order to have a unique skill or product to offer?” Fundamentally, a successful marketer has to be both...
by Christopher S Penn | Jul 30, 2020 | AI, Artificial Intelligence, Business, Careers, Machine Learning, Marketing
Heidi asks, “TED.com published a list of top 10 careers to stay employed through 2030 including Socially Distanced Office Designer and Virtual Events Planner. What do you make of their predictions?” The careers listed are too short term. They’re...
by Christopher S Penn | Jun 8, 2020 | Careers, Data Science, Jobs, Marketing, Marketing Data Science
Jessica asks, “what should be the interview questions when hiring a good data scientist?” The answer to this question depends heavily on how fluent you are in the language of data science, in order to sniff out unqualified candidates. Focus a lot on...