Mitch Joel is New Media’s Alton Brown I’ve been reading Six Pixels of Separation, the book by friend Mitch Joel. It’s a terrific read, well worth the $14 or so I spent on the Kindle version, but I’m amused by many of the comments and criticisms of the book, especially that it’s not a how-to…
Had enough of Trust Agents buzz yet? I have. Let’s see if the reality matches the hype. If you’re already a trusted community member/manager, already a thought leader of sorts, Trust Agents isn’t going to do anything new for you. There isn’t anything in the book that you haven’t already heard and practiced before. Some…
It’s no secret that the newest crop of mobile devices like the Amazon Kindle, Apple iPad and iPhone 4, Nook, etc. make for great eBook readers. What the makers of these devices don’t tell you is that they can make insanely great newsstands, magazine stands, and blog eBook readers as well. Let’s look at how…
I’ve read and heard a lot of buzz about Amazon’s Kindle and Kindle 2 lately. Of the folks who are not wild about the device, the main criticism is that it’s not a book. It lacks the real world charm of books – the feel of the paper, the smell of the book, etc. You’re…
I’ve been writing a lot of eBooks lately, it would seem. For those folks who are just getting to know me, I thought I’d summarize all the writing in one post so you could go and get the eBooks if you like. All of the eBooks are completely free of charge. Financial Aid eBooks Scholarship…
If you’ve been hankering for some power tips to use with Twitter that go beyond the basics, be sure to check out my new Twitter Power Guide eBook over at the Financial Aid Podcast. Did you enjoy this blog post? If so, please subscribe right now! Get this and other great articles from the source…
I’m pleased to offer you – completely for free – a combo set of the 8 step guide to podcast marketing basics eBook and accompanying audiobook. This is a super-short eBook (13 pages total) that asks 8 questions of you in your efforts to market your podcast. The answers you come up with will determine…
Joseph Jaffe was kind enough to send me a review copy of his latest book, Join the Conversation. It’s a really, really LONG book, weighing in at 300 pages. I managed to get through it in about two weeks of sporadic reading. The Good The book has plenty of case studies and examples of conversational…
Why You Keep Buying Seth Godin’s Books, Even Though You Already Know The Material Marketer and author Seth Godin is renowned for his short, punchy, effective books about thinking about your business. He’s a bestseller, and his books are widely lauded. Yet inside his books, there’s nothing supremely groundbreaking. You can summarize his last few…
Some thoughts after reading a copy sent to me by superhero Whitney Hoffman. The Dip is an interesting book, but a lot of the ways it’s been marketed don’t really work with the subject matter, at least not for me. It’s marketed… well, poorly. Every review, every interview I’d heard prior to receiving the book…
