As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk through my…
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk through my…
Lots of folks are publishing a nice little montage of their best 9 Instagram photos using one of the many #Best9 apps available. I have two problems with these apps. First, it’s not clear what constitutes best 9 from a measurement perspective. Likes? Comments? A blend? Sum? Average? Median? There’s really no way to know…
In this series, we’ve explored what a topic model is, why topic models are important, how to build one, and how to choose when topic modeling is the appropriate methodology. As with all forms of machine learning and software, topic modeling software continues to evolve and improve. What was possible a few months ago is…
Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 3: How to Interpret Topic Models One of the key flaws of topic models and…
Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 3: The Topic Modeling Process Now that we have a base understanding of what a…
Topic modeling is one antidote to the overwhelming volume of content created every day that marketers must understand. In this series, we’ll explore what topic modeling is, why it’s important, how it works, and some practical applications for marketing. Part 2: What Is Topic Modeling Let’s begin by answering the question: what is topic modeling?…
Human marketers fall farther behind every day. In 2017, marketing analytics firm Domo released its fifth edition of Data Never Sleeps: The Internet Minute. In Data Never Sleeps 5.0, they revealed the following statistics which occur every 60 seconds on the Internet: Twitter users send 456,000 tweets Instagram users post 46,740 photos Google users conduct…
Mitch Joel is fond of saying, “It’s not who you know, it’s who knows you”. This quote has never been more true than today in influencer marketing. How do we measure influence in most digital marketing domains? Email marketers look at forwarding and sharing rates Public relations professionals look at who covers us in the…
