Andy asks, “How would you see how your returning visitors originally got to the site? not just how they got there when they returned?” This requires a fair amount of customization to Google Analytics. Watch the video for the complete walkthrough, including an explanation of different measurement levels (users, sessions, hits) and how Google Analytics…
Andrew asks, “How do you know what to benchmark against?” This is a great and complex question to answer. Benchmarking effectively means having insights into competitive data and very often, competitors don’t necessarily want to share that kind of data for obvious reasons. There are five places we can benchmark in digital marketing data. –…
Will asks, “I want to track people from a specific event and see how many return after the event is over. How do I do this?” This question has two parts to the answer. The first is appropriate tagging; without correct UTM tags, you won’t be able to track anything. If you’re using ads, you…
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other companies may have serious regulatory concerns like GDPR compliance or other PHI. So how do you determine…
