Major conferences such as CES, DreamForce, and IBM THINK have hundreds of thousands of attendees, hundreds of announcements, thousands of vendors and partners, and millions of articles, social media posts, and emails. Against this exceptionally noisy backdrop, how could we possibly stand out if we don’t have multimillion dollar budgets? To stand a chance of…
We have more metrics and analytics at our disposal than ever before. We have access to data from dozens of internal sources and hundreds, if not thousands, of public repositories. Yet, marketers seem more confused, more bewildered than ever before when it comes to measuring the impact of marketing. Let’s simplify our marketing analytics for…
At the start of each year, I follow the exercise that my friend Chris Brogan first instituted over a decade ago, the tradition of writing down 3 words that guide our year. It’s something of a mantra, something of a phrase we used to remind ourselves what we are supposed to be focused on at…
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk through my…
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk through my…
As is customary this time of year, we look back at the year that was. What were the top posts of the year? What caught your eye, convinced you to click, and compelled you to share? I’m a fan of looking at our marketing through more than one lens. This week, we’ll walk through my…
When we speak of influence, particularly in marketing, what are we talking about? Do we even know what influence is? If we don’t, then we’re chasing something we may not understand; in turn, we may be paying for results that make no sense or are ineffective. What is influence? Let’s say we have a prospective…
Most business and marketing people, when asked, couldn’t tell you what a strategy looks like. They couldn’t tell you what a strategy even was. This isn’t necessarily a bad thing or somehow their fault; it’s just a fact that businesses do a poor job of teaching strategy. The answer to this question of what strategy…
Lots of folks are publishing a nice little montage of their best 9 Instagram photos using one of the many #Best9 apps available. I have two problems with these apps. First, it’s not clear what constitutes best 9 from a measurement perspective. Likes? Comments? A blend? Sum? Average? Median? There’s really no way to know…
In this series, we’ve explored what a topic model is, why topic models are important, how to build one, and how to choose when topic modeling is the appropriate methodology. As with all forms of machine learning and software, topic modeling software continues to evolve and improve. What was possible a few months ago is…
