Generative AI for B2B Marketing Leaders: The London Workshop

Are you tired of the generative AI hype? Are you tired of the endless parade of ten secret prompts that don't actually solve any real business problems? You're not alone. You know you need to use these tools, tools like ChatGPT, Gemini, Copilot, and more. The risk of being left behind is no longer a future problem.

It's it's happening this quarter. But a lot of what passes for AI education is just disconnected experimentation without a strategy. It's a recipe for wasted time, wasted budget, and having to explain in your next meeting why your team spent a month exploring AI with nothing to show for it but a list of chatbot tricks and mediocre blog posts while your competitors are quietly deploying systems that are stealing your market share. There's a better way to master this technology. My name is Christopher Penn.

I'm the chief data scientist at Trust Insights, and for more than a decade, I've been in the trenches building practical, effective AI systems for major brands, the kind of systems that have to stand up to scrutiny and deliver measurable ROI. The one thing I've learned is that success with AI isn't about secret prompts or chasing the latest shiny tool. That's a game you can't win. Real success is about having a repeatable, reliable strategic process, a framework for thinking that you can apply to any tool today or for two years from now. And that's exactly what I'm going to teach you.

I'm running an exclusive full-day workshop in London, in the UK, on October 31st, specifically for B2B marketing leaders. This isn't a coding class for data scientists. It's a strategy session for marketers. Think of it as a hands-on cooking class for artificial intelligence where you learn the fundamental techniques that allow you to cook any meal, not just follow one recipe from someone else who doesn't know your business. And yes, you will be doing the cooking.

This is not a passive lecture. You'll need to bring your laptop and be ready to work, because we're going to be building solutions to real business problems live in the room. And to make sure you can get to work without any risk, we provide all the ingredients. Your Mise en Place will be ready for you, a complete set of safe, synthetic business data. This is critical.

It means you can fully participate in every hands-on exercise from analyzing customer feedback to drafting outreach campaigns without ever worrying about the privacy issues or confidentiality risks that hamstring most corporate AI training. You're not going to leave empty-handed. You'll walk out the door with my book on the foundation principles of AI and your own personal cookbook of prompts. This is more than just a list. It's a workbook that you will have tested and proven to yourself right in the workshop.

You'll leave knowing not just that the recipes work, but why they work and how to adapt them for any challenge you face back at the office. Now, this is an in-person intensive event, so seats are extremely limited, like 25, to keep the group small and effective, ensuring you get the personalized attention you need. If you're ready to stop experimenting and start building a real strategic advantage with AI, if you're ready to walk into your next leadership meeting with a confident, actionable plan, then I invite you to join me. Look at the link below to see the full agenda and reserve your seat today. See you in London.