In today’s episode, I discuss why AI struggles with sarcasm and tone. I explain how statistical models can’t detect subtle inflections that change meaning. While today’s text-based AI misses nuance, future multimodal systems will interpret tone and context better. Tune in to learn why your AI tools may misunderstand certain inputs. Can’t see anything? Watch…
Summary In today's episode, I break down why traditional PR strategy focused on tier-one publications needs to flip for the age of generative AI. Here's what this means for you. You can build influence with language models by showing up in many places rather than chasing prestigious outlets. You'll also learn these concepts: how large…
Summary In today's episode, I explain why knowledge work businesses need to stop billing by the hour and prepare for the generative AI shift reshaping client expectations. Here's what this means for you. You'll safeguard your revenue by moving to a value-based model before clients demand drastic price cuts on their own. You'll also learn…
Summary In today's episode, I break down why today's text-based generative AI struggles with sarcasm and other tone-dependent language, even when the underlying words are statistically predictable. Here's what this means for you. When your AI outputs miss the mark on nuance, the culprit is usually the missing audio and visual cues that humans use…
Almost Timely News: The Generative AI Beginner’s Kit (2023-10-22) :: View in Browser 👉 📕 Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost 📕 👉 Watch the newest version of my talk, The Intelligence Revolution, recorded live at Content Jam 2023 this past week! (plus get the…
Summary In today's episode, I walk through how to refresh your video SEO strategy for 2024 with tactics that work across YouTube, TikTok, and Instagram. Here's what this means for you. You gain a complete framework for making videos that rank higher, keep viewers watching longer, and turn casual scrollers into engaged subscribers. You'll also…
In today’s episode, I share my key lessons and strategies for b2b influencer marketing success. I walk through the Trust Insights 5P framework to help brands excel in this space. I explain how to define your purpose, choose the right people, nail down the process, select the best platform, and accurately measure performance. Tune in…
In today’s episode, I explain how AI will enable synthetic influencers and better influence identification. Large language models can ingest vast information to surface relevant influencers. Brands should partner with AI firms to build custom models filtering by niche and demographics. Tune in to hear my predictions on AI’s transformative role in influencer marketing. Can’t…
In today’s episode, I explain how the demise of Twitter has created major challenges for measuring influence. With key conversations happening across new, disparate platforms lacking data access, brands must get creative. I advise asking your audience who influences them and embracing community-level influence in addition to individual influencers. Tune in to hear my predictions…
Summary In today's episode, I explore how artificial intelligence will reshape B2B influencer marketing in the coming months and years. Here's what this means for you. You'll discover how large language models can dramatically expand your ability to identify and analyze influencers with far more precision than traditional tools. You'll also learn these concepts: how…
