Month: October 2023

  • Almost Timely News, October 15, 2023: The AI Goldmine You Already Own

    Almost Timely News: The AI Goldmine You Already Own (2023-10-15) :: View in Browser ๐Ÿ‘‰ ๐Ÿ“• Get my new book, The Woefully Incomplete Book of Generative AI, absolutely free of financial cost ๐Ÿ“• ๐Ÿ‘‰ Watch the newest version of my talk, the Marketing Singularity, recorded live at Content Marketing World 2023 this week! ๐Ÿ“บ Content

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  • You Ask, I Answer: Fairness and Mitigating Bias in AI?

    In today’s episode, I tackle the big question of mitigating bias in AI. I explain the differences between statistical bias and human bias, and equality of outcome versus opportunity. There are no easy answers, but understanding these concepts is key to documenting and implementing fairness policies for your models. Tune in for an in-depth look

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  • You Ask, I Answer: What’s The Difference Between Good and Great Data?

    In today’s episode, I answer the question, “What is the difference between great data and good data or great data and data?” I explain how data is like the ingredients for cooking. Good data enables quality results, but bad data ruins everything. To find out more about the key role data quality plays in AI,

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  • You Ask, I Answer: Different Types of Machine Learning and AI?

    In today’s episode, I explain the three main types of machine learning – regression, classification, and generation. I provide examples of how each one works and how they can be applied by businesses like printers. There’s a ton of valuable info here, so be sure to watch to learn how to leverage AI and ML

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  • You Ask, I Answer: How To Vet AI Vendors?

    In today’s episode, I share the top questions marketers should ask AI vendors to avoid getting duped. I explain what to look for in their architecture and abstraction capabilities. Asking the right technical questions helps reveal who’s the real deal. Tune in to get my insider tips on vetting vendors to make informed AI purchasing

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  • Almost Timely News, October 8, 2023: How To Pilot an AI Deployment

    Almost Timely News: How To Pilot an AI Deployment (2023-10-08) :: View in Browser ๐Ÿ‘‰ Watch the newest version of my talk, the Marketing Singularity, recorded live at Content Marketing World 2023 this week! ๐Ÿ“บ Content Authenticity Statement 100% of this newsletter was generated by me, the human. No AI was used to generate any

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  • You Ask, I Answer: How Will AI Impact Direct Mail?

    In today’s episode, I discuss how AI can make direct mail more effective. AI image generators create compelling, impossible visuals for printed materials. AI algorithms help target the right audiences so expensive physical mail only goes to likely buyers. Join me to explore the two ways artificial intelligence enhances direct mail results. Can’t see anything?

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  • You Ask, I Answer: Advice for Print Companies in the Digital Age?

    In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with audiences in a tangible, memorable way. Join me as I explore the unique value print

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  • You Ask, I Answer: How Generative AI Will Reshape Marketing?

    In today’s episode, I look at how AI will reshape marketing as it transforms language and imagery. With its skill for generating content, AI brings unlimited scaling to communicate and persuade. For analytics, AI coding workarounds compensate for poor math skills with excellent language abilities. Join me as we explore the huge potential of AI

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