Summary In today's episode, I break down the difference between great data, good data, and bad data, and why data quality matters more than tools or talent in AI applications. Here's what this means for you. You will see why feeding AI high-quality data is the single biggest factor in producing reliable, valuable results, no…
In today’s episode, I discuss how AI can make direct mail more effective. AI image generators create compelling, impossible visuals for printed materials. AI algorithms help target the right audiences so expensive physical mail only goes to likely buyers. Join me to explore the two ways artificial intelligence enhances direct mail results. Can’t see anything?…
In today’s episode, I look at how print and direct mail can capture attention in our increasingly digital world. As inboxes overflow with emails and DMs, tangible mail stands out as something scarce. Well-designed, highly targeted print publications connect with audiences in a tangible, memorable way. Join me as I explore the unique value print…
In today’s episode, I look at how AI will reshape marketing as it transforms language and imagery. With its skill for generating content, AI brings unlimited scaling to communicate and persuade. For analytics, AI coding workarounds compensate for poor math skills with excellent language abilities. Join me as we explore the huge potential of AI…
Summary In today's episode, I break down how artificial intelligence can boost the effectiveness and ROI of direct mail and print marketing. Here's what this means for you. You can use AI to punch above your weight, generating stunning visuals affordably and tracking which customers actually convert from print campaigns. You'll also learn these concepts:…
Summary In today's episode, I explore how print companies and brand partners can stand out by leaning into the scarcity and tangibility of physical media in a digital-saturated world. Here's what this means for you. You tap into a powerful truth—physical items grab attention precisely because digital inboxes overflow and overwhelm us. You'll also learn…
Summary In today's episode, I explore how generative AI will reshape marketing across content creation, customer journey management, analytics, and personalization. Here's what this means for you. Because marketing is fundamentally a language-based discipline, AI tools can transform nearly every workflow you touch, unlocking scale and capabilities that humans simply cannot match alone. You'll also…
