In today’s episode, we’re diving into the world of podcasting and experimenting with Adobe podcast. We’re testing a variety of different microphones in moderate background noise to see which one produces the best sound. From Bose QC AirPods to Apple AirPods, and even a David Clark helicopter headset, we’re putting it all to the test.…
Summary In today's episode, I test Adobe Podcast's audio enhancement feature across a variety of microphones including AirPods, Bose earbuds, and a helicopter headset in a moderately noisy environment. Here's what this means for you. You'll discover that your phone's built-in microphone might be all you need to capture studio-quality audio on the go. You'll…
Summary In today's episode, I break down customer lifetime value — what it is, the formula behind it, where the data lives, and what to do with it once you have it. Here's what this means for you. You'll understand why this single metric reveals the true health of your business and helps you identify…
Summary In today's episode, I walk through the business case for another streaming platform to acquire the Warrior Nun franchise from Netflix, examining social media attention, media coverage, purchase intent, franchise quality, and financial implications. Here's what this means for you. A passionate fan base creates a built-in audience that slashes marketing costs and boosts…
In today’s episode, Cathy asks, “What predictions do you have for the future of ChatGPT for the rest of this year?” I share about large language models in general, some useful applications, Microsoft’s interest, and more. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated…
Summary In today's episode, I break down why it's more useful to talk about large language models broadly than to fixate on ChatGPT specifically, and I walk through the creative and productivity use cases I'm most excited about for the coming year. Here's what this means for you. You can put these models to work…
Summary In today's episode, I walk through how to forecast your marketing budget using historical analytics data and apply those forecasts to plan smarter budget allocation across channels. Here's what this means for you. You gain a practical framework for predicting weak periods in your traffic, then inverting those predictions to concentrate your spend where…
Join Christopher Penn as he reviews Adobe’s Project Shasta, a new AI-powered tool for cleaning up audio. In this episode, Christopher puts the software to the test by recording in various challenging environments, including a moving car with high road noise and in a parked car while wearing a p100 mask. Tune in to see…
