Erin asks, “What kinds of conversions are best practices for tools like GA 4?” It depends on what kind of website you have, and what the things are that you want people to be doing. The general rule of thumb I use, I use a rule of thumb called the Five E’s, entrance, conversions, engagement…
Summary In today's episode, I walk through the five types of conversions you should set up in Google Analytics 4 and other web analytics tools to track behavior across the full customer journey. Here's what this means for you. You gain a practical framework for measuring what audiences actually do at every stage, so you…
Conference swag should represent your brand in a positive way. Swag that is cheap or poorly made reflects poorly on your company. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is…
Tim asks, “Is salary transparency a good thing or a bad thing in job listings?” Salary transparency is a good thing for job seekers and workers, as it allows them to see if they are being paid a fair wage for their role. It can also help to reduce discrimination and inequality within an organization.…
Summary In today's episode, I break down whether salary transparency is good or bad and explore its impact on job listings, internal pay structures, and workplace fairness. Here's what this means for you. You'll gain a clearer picture of how pay transparency affects job seekers, employers, and efforts to close wage gaps. You'll also learn…
Almost Timely News: MarketingProfs B2B Forum Takeaways (2022-10-16) :: View in Browser 👉 Get your copy of Members Only, my new free study on private social media communities » Watch This Newsletter On YouTube 📺 Click here for the video 📺 version of this newsletter on YouTube » Click here for an MP3 audio 🎧…
Hannah asks, “What is identity marketing?” Identity marketing is the use of consumers’ identities for marketing purposes. This can be done by creating identities that customers adopt, or by bonding brands to customers’ existing identities. Identity marketing can be beneficial for customer retention, but it can also be detrimental by promoting polarization and inflexibility. Can’t…
Summary In today's episode, I break down what identity marketing really means, walk through vivid examples from Harley Davidson to political tribalism, and explore both its marketing power and its societal risks. Here's what this means for you. You gain a sharper lens for deciding whether fusing your brand to a customer's identity will lock…
PR firms and clients need to better communicate in order to avoid pitching people who are already known to the client. If a pitch is getting pushback from internal stakeholders, it’s a sign that the pitch is bad and needs to be fixed. Can’t see anything? Watch it on YouTube here. Listen to the audio…
Summary In today's episode, I share a cautionary tale about a PR firm that pitched me a guest who is already a personal friend of mine. Here's what this means for you. You can avoid embarrassing mistakes by improving two-way communication between PR firms and clients about existing relationships. You'll also learn these concepts: why…
