iOS 14.5 and Marketing Analytics: How Concerned Should You Be?

Okay, folks, so let's go ahead and do our iOS 14.5 test first. Let's make sure that we are on the correct version of the operating system. This is indeed iOS 14.5, so it's the brand new uh version from Apple's uh for Apple's iPhones and iPads. Uh the big question people have is of course uh how bad is the privacy blocking? Uh is everything broken?

Are we gonna lose all of our data? I'm gonna pull up here Google Analytics, which is uh on my company's website. Now let's go ahead and just make side by side here. I have the real-time monitor up here, which is includes uh everything going on uh on the website right now, not a whole lot of people on there, which is great, that's what we're looking for. So, first things first, let's go ahead and just test the the native Safari browser.

I'm gonna go ahead and let's go first with uh just a Google search. So Google for this here. Uh actually let's do this with an incognito window. And there's the site at the top of the listings. So we're gonna tap on that.

And what we're looking for here, uh okay, we have the GDPR pop-up. So far, no big warnings. And there we see a organic Google search. Right, so this is looking good. Uh we see that uh it has come in, and that was that was me just now.

I go ahead and close that. Let's go ahead and tap on another page. And in our menu bar, we should be able to see uh transiting across the different types of content as well. Let's go ahead and get to that here. Okay, so I'm on the services page.

There's my visit. Looks good. Okay, so Safari so far on the new iPhone for iOS 14.5. Looks good. No big warning saying, hey, uh, I'm gonna track everything that you do.

Uh that's good. Let's go into Google Chrome now. And let's go ahead and start a new tab here. Let's go actually and start a new incognito tab in Chrome. Same thing.

Trust insights. And scroll down, scroll past the ads. Hit the accept button. Close that. And there's another organic hit.

That counter just ticked up to two. So organic search working there pretty well. Great. Let's go into Facebook now. Let's see if it's the end of the world here on Facebook.

There's Jenny Dietrich's post. Let's go into search. Let's do trust insights. And there is the company page. Let's go ahead and tap through now.

This is what people see. Yeah, yeah, it's fine. Why won't it let me do this? Alright, well suggested pages. Let's keep going here.

Man, I share too much content of other people's stuff. I can't find the post of my own. There we are. Alright. Let's go ahead and tap on that.

Now let's see what comes into Google Analytics here. There's social Facebook. Boom, we got that hit right there. So that looks good. Means that the built-in Facebook browser uh is showing up uh with our source and medium and is contemporaneous with what I'm doing on screen.

Uh let's go one last check here. Let's go to Twitter. Trust Insights. Good newsletter pinned post. Let's see, there is a hit.

Huh. Okay, that's interesting. So we've got the hit there. Oh there it is, finally. Uh social and Twitter.

Good. All right. So far so good. And now I would say that based on what we're seeing here, the fears that uh users are going to be getting pop-ups left, right, and center, uh, asking about tracking and stuff. Clearly not the case.

I'm able to see in Google Analytics uh the source and medium of stuff that I'm doing, and that was all organic stuff, not paid stuff. Um I suppose I could go hunt down some of my ads and tap on them, but it does cost money. Um so critically, no big pop-ups saying, hey, do you want to to let Google Analytics track you? Do you want to let Facebook track you? Was able to go to company websites, uh, was able to do stuff online and had no issues uh with uh being told this is uh a big deal.

Now, that's not to say that there won't be issues, that companies won't have problems. Really important, make sure that you are watching in your own analytics uh what's going on. Maybe um maybe check in every day in your Google Analytics just to see if there's anything unusual going on. Pay attention to the alerts that you get out of Google Analytics. But for right now, I would say the fears of the uh uh marketing apocalypse, largely untrue.

Not a whole lot to see here, uh, which for for our purposes as marketers, an okay thing. Hope that you found this video helpful and informative. Hit the uh subscribe and like buttons if you did, uh little bell notification down here somewhere. Um talk to you soon. Take care.

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